Question-and-Answer Session
Operator
(Operator Instructions) Your first question comes from Miss Elizabeth Pierce – Roth Capital Partners.
Elizabeth Pierce – Roth Capital Partners
In the press release you talked about your second half being optimistic based on the bookings. Any additional kind of commentary you might give us?
Marc Grossman
Relative to our backlog when we look at where our numbers stand, right now we're seeing high single digit increase in our backlog. There are a number of areas where we think we might pick up some re-orders etc. so right now we're looking at high single digit increase on a total basis.
Elizabeth Pierce – Roth Capital Partners
On the boutique side of things, has there just been almost a complete turnover of accounts? Have you been able to maintain some of these accounts and help them through or has this been kind of a good exercise in terms of trading up to get some better boutiques, better opportunities?
Marc Grossman
It really hasn't been that we're having a massive turnover in our boutique base. As we had mentioned, out boutique business in up in the first quarter. What we're finding is they're buying heavily into a couple of seasons; namely spring and fall. You're not seeing that reorder business, just kind of a level of purchases that they're making. So it's more an average order size and the timing of when those accounts are making those purchases.
It's not that, and I've got to be clear on this. It's not that we're seeing the base turn over in a dramatic fashion. It really is more about the level of order that the boutiques are able to place.
Elizabeth Pierce – Roth Capital Partners
So they're just not coming back for the reorder, kind of waiting for new goods.
Marc Grossman
Exactly. So if they're buying spring, they're not going to be coming in and placing any substantial orders for summer. So they're not buying heavy into four seasons, spring, summer, fall and holiday. They're really making their big buys for spring and their big buys for holiday and maybe filling in a little bit for summer and for holiday, and that's what we saw happen if you remember correctly, remember in the fourth quarter, same thing where we weren't seeing the same level of reorders coming in.
It really feels like it's a strong 1Q, 3Q business. When I say strong, on a relative basis in that 2Q, 4Q are the softer quarters for the boutique business.
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