Question-and-Answer Session
Operator
(Operator Instructions). Your first question from Rod Lache with Deutsche Bank.
Rod Lache - Deutsche Bank
Good morning. Can you hear me?
Robert Keegan
Yes. We can, Rod. Good morning.
Rod Lache - Deutsche Bank
I have a couple of questions. Was hoping, first of all, you can break down the volume versus the mix effects in the quarter. And within mix, just speak, if you can, to -- you mentioned that truck -- commercial truck was down, but OE was down also. And I would imagine that the OE would have a positive effect on mix. So, how did you see that affect the overall mix result?
Darren Wells
Well, I think I mean the point that you're making are right. We've had some factors going in each direction. But, I think when you look at it, the severe drop in the commercial truck tire markets, as well as there's some drop that we see in the OTR markets, are both working strongly against the mix factor.
All right, so that to as what we saw as an impact on revenue per tire that was more significant than the benefit we would've gotten from some lower OE volumes. And I think if you break it apart by region, you'll see some differences as well. And you can see the impact that Europe gets is more strong from the volume, and part of that is the fact the OE business there is better for us than the OE businesses in U.S.
Rod Lache - Deutsche Bank
What was the price affect, if you just looked to that in isolation? Was that a positive year-over-year?
Darren Wells
Yeah. We've seen -- we've continued to focus on our strategy on pricing. And we've worked very hard to establish price positions in the market. Obviously, we're continuing to focus on that with our new product engine.
We don't break pricing mix out specifically. But, I think that the focus that you would have on the mix effect is going to be on the mix among our businesses as much as there is anything else.
Rod Lache - Deutsche Bank
And would you expect that pricing to remain fairly stable over the course of the year, even as you've commented that raw material should become favorable towards the latter half of the year?
Robert Keegan
I think, maybe Rod, I'll just jump in and say, as we're looking forward this year, obviously, as raw material prices come down, we've got a weak demand environment. There'll be some pressure here. But, we don't think it will be very intense pressure. We've been able to get price mix, not only in the first quarter, but in 2008, the previous four years.
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