Question-and-Answer Session
Operator
(Operator Instructions) Our first question comes from Scott David – Morgan Stanley.
Scott David – Morgan Stanley
I think this is the first call I've heard you, Dave, talk about breakthrough technologies and I'm purposely not asking about the macro because I know you don't want to talk about it until Friday. But can you talk a little bit, I mean we've heard about wireless technology and process but I can't really think of anything in your other segments that I've read about as far as new technologies. Can you maybe talk about some of the things you're seeing out there?
David N. Farr
I think from our standpoint the work we're doing and some of the energy efficient efforts we making in the network power area would lever when we look at how we can generate, use 20% to 30% less energy relative to cooling the data space room, the data rooms, as we look at the stuff we're working on in the next generation in systems and controls in the process industry. As we look at those areas and we'll talk further about them, you're going to look at the investments going on right in those type of situations that allow us to change the game again in process.
Allow us to change the game in power conversion which is a core technology in this company. So we've stepped back the last couple of years and we've been increasing our investment. You're going to see us increase our investments again in this area here.
And not giving you any specific products but I'm telling you we're doing that right now in a couple key areas that will change the game relative around energy efficiency, relative to control, relative to instrumentation and relative to what I would call just the whole data center infrastructure and the management of the data infrastructure that will help our customers who have to deal with this issue, have a better solution long-term.
So I mean we have a chance here to again do that and so we're stepping back and doing that just like we did in a couple of areas like we did with Scroll, like we did in process management and things like that. We’ll talk a little bit more about that on Friday, too.
Scott David – Morgan Stanley
And then as a follow-up, Dave, I know you have a specific view on the process cycle and it's a business that you used to run so you know well. Has your view on kind of the timing of that cycle changed at all just given the negative rate of change out there on the macro front?
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