Question-and-Answer Session
Operator
(Operator Instructions) Your first question comes from Kevin Maczka - BB&T Capital Markets.
Kevin Maczka - BB&T Capital Markets
I just want to ask my first question on the guidance. Pete, you mentioned that visibility is kind of a week-to-week thing anymore, so I'm just wondering, as you look out to this $1.80 to $2.00 for the full year, can you give a little more color on how you arrived at that, kind of what's baked in there, maybe what a scenario would be to make the high or low end of that, if it assumes that trends kind of continue at the pace they are now or do you really need something to improve going forward to hit those numbers?
Peter Wallace
Actually, the forecast would suggest that we're expecting a slower demand, slower revenue in the second half versus the first half. And this is really impacting us mostly at this point in time from the industrial markets, industrial mixers or chemical operations for municipalities and things of that sort, some lower demand or activity in quotations and inquiries in the chemical sector pretty much across the world. Asia continues to be fairly strong, but Europe and North America are slowing down. So we factored in all of these types of activities into our analysis.
We've done a very deep review with our operations; we've taken a look at all of their views. They have a number of projects that have been identified and, to be honest, we've taken a management view and curtailed those aspirations a little bit as well. So admittedly we might be a little bit conservative, but I think we're being prudent given some of the recent activities across the marketplace.
Within the energy sector, which has held up very well throughout this whole period, we've also been somewhat cautious in our outlook there as well, expecting that ultimately lower gas and oil prices will translate into some reduction in demand, and we factor that into our guidance as well.
So to answer your question, to go ahead and reach above the guidance that we've just now put out, if we were to have conditions remain as they have been for the first quarter, I mean, we would certainly do much better than what we have suggested for the full year guidance now.
Kevin Maczka - BB&T Capital Markets
And then in the energy business, can you just remind us what the aftermarket mix is there and also what percentage of that business is more tied to things like new rig builds versus the ongoing production at existing rigs?
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