Question-and-Answer Session
Operator
(Operator Instructions) Your first question comes from Michael Gallo - C.L. King & Associates, Inc.
Michael Gallo - C.L. King & Associates, Inc.
First, Jeff, could you give us some color on what your expectations are for the Firefly relationship? What kind of revenue and margin contributions do you expect that to have in the coming year?
Dr. Jeffrey A. Graves
Mike, as we put out in the press release, that both we announced and Firely announced from their perspective, we were very pleased with the relationship and very happy that they came to us and are asking us to build the product for them. It’s obviously it’s an advanced technology product. We’re very excited about the extension in performance it provides lead acid batteries, and that said it’s a difficult product to build. So I was flattered and pleased that they came to us to build it for them.
In terms of overall market potential and growth, I think it’s more appropriate that they comment. It’s really their sales plan into the truck and off-road vehicle market. It is significant to us. We do view it as further buffer in these uncertain economic times. As we look to next year, this should help us on the revenue line obviously and it’s fully consistent with our margin objectives.
So while I’m reluctant to give you firm revenue guidance, because we don’t control the direct sales of that product, we are happy with the plan that they brought to us. It is significant for us and obviously in these times it’s wonderful to have a buffer on the upside and the margins look very attractive to us. So we’re pleased with the whole package, Mike.
Michael Gallo - C.L. King & Associates, Inc.
Just general order of magnitude, I mean is it a $5 million opportunity? I mean, is it bigger than that? I mean, I just want to get a sort of general framework about, you know, how big or small it could be.
Dr. Jeffrey A. Graves
Again, Mike, I’m reluctant to give precise numbers. I mean, certainly it’s measured in millions not hundreds of thousands of dollars, so it’s significant to us. You know, it’s noticeable to us. It provides, you know, again nice buffering as we enter an economically uncertain time. But I’m real reluctant to give you the exact guidance on revenue numbers because again we don’t control the direct sales of that product.
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