Question-and-Answer Session
Operator
(Operator instructions) Our first question is from the line of Arnie Ursaner with CJS Securities. Please go ahead.
Arnie Ursaner – CJS Securities
Hi. Good morning, John. The first question I have is you mentioned a pretty good pick-up in the back half of the month. Was there a specific incentive that you provided customers to motivate them to take product? Or was this just a natural pick up in activity? And what's your best read as to why it may have occurred?
John Meier
There was no incentive whatsoever, Arnie. I think particularly – I really believe as we talked about on the 17th the last two weeks of September we literally had customers just freeze up a little bit. And maybe that's an over-characterization. So I think as October, we got through the first 7 to 10 days of the month and things began to stabilize in external markets in the financial sectors somewhat, compared to that roller coaster of the 30 days mid-September to let's say October 10th. It was a pent up demand. And again, I'm not suggesting it is voluminous and it has covered all the issues of the last 6 weeks, but directionally it was a clear pick-up. And we are very pleased with what has occurred in Mexico in that mass-merchant sector which they define as retail.
Arnie Ursaner – CJS Securities
Would it be fair to say that if you were providing guidance today it would be different than the one you provided?
John Meier
You know with all that we've been through, all of us in every company and every management team, I think we're going to err on the side of being cautious. Every week's a new week. So we will continue to be cautious. I would probably personally say no simply because of the up and down, up and down of the last six to eight weeks. But directionally, we liked what we saw.
Arnie Ursaner – CJS Securities
Yes. I didn't realize it was so volatile in the world. My other question is a pretty straight forward one. You mentioned in your preliminary views towards 2009 you identified $20 million to $23 million of cash flow enhancement. Two part question. And one is, without divulging too much information, could you perhaps highlight the one or two most sizeable buckets within the $20 million to $23 million? And the second question would be how much of that is likely to flow through to EBITDA?
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