Question-and-Answer Session
Operator
(Operator Instructions). Your first question comes from the line of Mr. Eric Wold with Merriman Curhan Ford. Please proceed.
Eric Wold - Merriman Curhan Ford
Hey. Good morning, everybody. Couple of questions on the C2 launch, you are not looking for guidance, but can you give us just some overall thoughts now that you've had a couple shows and you've spoken to distributors, what the initial read looks like from distributors on potentially how many doors this could get into in the second half the year? And then also, obviously, you've been taking preorders on your websites from consumers, give us sense on potentially even how that looks?
Dan Behrendt
Well, we are not going to give out any numbers in terms of the orders that have been received from the website. But I can tell you from the distribution side, the response has been fantastic. Obviously, we've got a lot of coverage at the shows, introduced a product that's been asked for by the consumers. That product was really designed for the consumer. Over the last several years, even though we've been selling to consumers since 1994, our focus since 2000 has been law enforcement and taking a law enforcement product and rolling it over to the consumer.
This one was designed from the ground up for the consumer marketplace and I think we really did meet the needs of the requests that have been out there for that. And I can tell you, we've had a lot of large box retailers that have never shown an interest in the past, taking an interest and taking a look at it. But we have not done anything in terms of putting out numbers, putting out any projections at this point, because we use the show to kind of wet their appetite and get into those discussion points. And at this point, that's where we are out. It's really talking to those different distributors.
Rick Smith
This is Rick. Let me add a little bit of color there. I think what we have seen so far, really for the first time, I would say, in our history, we have a consumer product where even the CES individuals walked right up and whipped out their credit cards to buy it, which was very encouraging. But I'd also temper that the challenge now is going to be establishing distribution, finding where this fits in the distribution chain. And we have already started some talks with the big box retailers. By no means are those concluded or conclusive yet, as you could imagine, because TASER is so high profile, there is some trepidation certainly from certain types of retailers about whether or not this is a fit. I think it's pretty clearly a good fit for major firearm retailers.
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