Question-and-Answer Session
Thank you. The question and answer session will be conducted electronically. [Operator Instructions]. And we'll take our first question from Roby Ohmes, Merrill Lynch.
Robert Ohmes - Merrill Lynch
Guys, can you hear me, okay?
Kevin A. Plank - President, Chief Executive Officer and Chairman
Yeah, how are you Roby?
Robert Ohmes - Merrill Lynch
Terrific, hey, how are you? Hey actually just one sort of broader question I was hoping Kevin we could get you to talk a little bit more about 2009 and the potential for really opening up your mall distribution, both on the running side and also expanding your apparel business in the malls and maybe a little more detail if you are ready to release it on... how big the launch could be? Could it be well over a million pairs for the running shoe and could it be a big program with Foot Lockers as well as finish line. Whatever you can give us on that would be great. Thank you.
Kevin A. Plank - President, Chief Executive Officer and Chairman
Sure. Well first let me start and give the first credit words to and that's our key sporting goods partners. None of this happens frankly without the authentication [ph] I think that these guys have provided us with the ability to be successful with great programs like A; launching football athletes more than two years ago and then of course attaching trainers who has passed May.
We've obviously developed ourselves and laid out the foundation for being I think a great footwear brand what you are going to see about Under Armour speaking on a couple of different levels is of a [indiscernible] great footwear company. With that our distribution is not unlike our product where we view it like chapters in a book. Every chapter needs to make sense the one before these make sense to one after it.
What we have always said about mall distribution is that, we only want to be in places where we can be important. And unless you have a footwear component we never felt that was possible within the mall. That obviously changes with the advent of trainers not including footwear and of course our announcement of getting into running. We are... I think very excited about what the mall means and from a door standpoint, we are looking to expand into additional Foot Locker we'll have roughly about 6 to 700 doors by the end of 2008 and that will be apparel only.
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