Question-and-Answer Session
Thank you. [Operator Instructions]. We'll take our first question from Bill Chappell with SunTrust Robinson Humphrey.
Martin E. Franklin - Chairman and Chief Executive Officer
Bill?
William Chappell - SunTrust Robinson Humphrey
I guess, talking a little bit about the organic growth and the sustainability of it, can you talk or give us anecdotally how much you think the lift came from the tax rebate program, maybe and talk about what you see for the month of July or if you seeing a continuation of that growth. And then maybe address what you're seeing for this ski season in terms of... I believe by now you have kind of the orders in for the fall season?
Martin E. Franklin - Chairman and Chief Executive Officer
Sure, I am trying to take that in order. In terms of the debate, the stimulus package I guess and the checks that have gone out, couple of comments; first of all as you know they were spread over... the delivery of those checks has been spread over time including pretty recently. So I think consistent with what I said I think on the last call which is I believe that in this environment the stimulus checks may... will help up our kind of business give the price points that we are at and the markets that we sell. I said before that I don't... I think if you were planning on buying a flats... were not planning on buying a flat screen TV, I don't think you're going to go and buy one with your stimulus check.
Having said that, I think it has kept the momentum going in our business. So I think that that has been... the rebate has definitely been a help. As for July, our sales trends are continuing. Obviously, the world doesn't stop at June 30th and momentum cease. Our momentum has continued in July and our fishing business, which was impacted quite negatively by the flooding in the little states, particularly in Ohio in June, has actually rebounded in July. So, we do see continuing positive momentum.
In terms of the ski business, as you know the ski season in North America was very strong last year. The sell through of our products at retail last year was very healthy and as a result, we have a strong order book for the business for the 2008/2009 season. Our business, as you know which is unique in the industry is a made-to-order structure. So, we're only, we've built our... we're building our inventories to orders that we have received. We expect to have a growing year relative to last year in the business, the books are not closed so, we're not finished but we'll look like we're in very good shape for the 2008/2009 season.
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