Question-and-Answer Session
Operator
(Operator’s instruction) Our first question comes from Budd Bugatch of Raymond James.
Budd Bugatch – Raymond James
I am glad to see some of the improvement you have demonstrated in this quarter and some of the cost savings that you have done. So, hope that continues and hopefully the year unfolds better. If you would just address for me a little bit on the comps, if I look at the 2-year and 3-year stock comp rate for the retail segment, it seems to me that you are running pretty much similar at the two year rate right now when you or even with the additional media spend, do you see that improving as you go forward in the third and fourth quarter? Can you give us any feel about that?
Bill McLaughlin
Well, as you know we do not provide guidance overall but I think that we as we said earlier we expect that we are going to see the normal, we are planning for the normal type of seasonality which would give a different outlook on the 2-year comp versus what we have experienced recently and I do not think we have any reason to believe that we should not see that seasonality at this point.
Budd Bugatch – Raymond James
So, you think it will be a slightly better than where we have been running for the first six months of the year which is relatively similar either two or three year.
Bill McLaughlin
If you are looking at it on a 2-year comp basis, yes.
Budd Bugatch – Raymond James
Right and did the quarter unfold any differently to give you that kind of? Did you have momentum coming in to the middle or in the beginning of the third quarter that gives you some comfort that it is correct?
Bill McLaughlin
I think as we said in the comments, there has been a fair amount of movement both directions without a lot of consistency throughout the quarter with but no specific trend that I would point to that does in the Q3 that is going to be any different in what we have seen in Q2.
Budd Bugatch – Raymond James
You talked a little bit, Bill I think about increased enhanced efficiency with the advertising, could you maybe put some middle nose bones and give us some idea without going into maybe a competitive issue so what you should might be thinking in that range, is it a different campaign or is it more promotionally based in terms of pricing or how should we think about that?
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