Question-and-Answer Session
Operator
(Operator's Instructions) Your first question comes from the line of Tyson Bauer.
Tyson Bauer – Wealth Monitors
Good afternoon, gentlemen. A number of things, I'll just hit a couple of real brief ones here. Just ending, you talked about co branding which is something you haven't mentioned before, previously talked about wanting to unwind some of the private label to increase (inaudible) and your branded sales with the better margins. How does the co branding work within this new strategy of yours and are you going to be able to garner a better margin out of co branding as opposed to private labels or what are the other benefits that made you reverse course?
Anthony J. Conway
Well, it's really not a course reversal. We have not been out seeking these discussion, actually we've been approached. And the potential goal for us is to put our brand into very large global sales forces and get a much, much larger reach than with our current sales force. These are discussions that have been under way, they are nowhere near complete, and I certainly can't promise you today that we'll even do this, but just the fact that we've been approached by major companies I think is of interest and we should tell you that.
Tyson Bauer – Wealth Monitors
Okay. In regards to the DTC partnerships and agreement, if you have a Jan. 1 start I would expect we're going to see something relatively shortly on those agreements?
Anthony J. Conway
We expect that. Clearly we couldn't finalize any domestic agreement until we had the final approval which we now have. We still don't have the exact date in January when this electronically goes into the system. We're trying to find that out. And although we know the approximate range of the reimbursement price, we've not been given the actual final figures so we need both of those things at this point.
Tyson Bauer – Wealth Monitors
Will there be any capital outlay for these agreements or are they paying an up-front fee to partner with you? How exactly do you envision this working?
Anthony J. Conway
Well, I can't go into detail today until we put out the announcement, but just at a very high level, these are companies that bill directly, ship products direct to the home, and do direct to consumer advertising. They interface with the clinician and the patient directly. We envision them helping bring the patient and the clinician together and one of the really nice things about it is we are building a very simple online training program for the clinician so any new patient that they get interested and any new clinician they get interested can go online for approximately 10 minutes, learn exactly how to size and fit the device, and then go ahead and do a prescription.
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