Health Grades, Inc. Q1 2009 Earnings Call Transcript

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2009-04-23 11:10:26.0

Tags: Advertisement, Financial, Pharmaceutical Company, Call Transcript, Earnings, Health Grades Inc., Seeking Alpha

Question-and-Answer Session

Operator

Okay. (Operator instructions) And the first question comes from the line of Jackson Spears with Robins Group. Please proceed.

Jackson Spears The Robins Group

Kerry and Allen, congratulations. Your numbers beat anyone’s expectations, I believe, particularly on the revenue line.

Allen Dodge

Thanks, Jack.

Jackson Spears The Robins Group

Could you give us some color what’s happening on your traffic growth? Is that starting to have an impact on you advertising numbers and are you seeing clients wanting to advertise or begin campaigns with you?

Allen Dodge

Yes. We are seeing positive trends I think from a financial standpoint really in every area. So, certainly the gross traffic trends certainly garners enormous attention strategically from the advertisers that frankly we want – and those relationships, frankly, that we want to cultivate. That’s I guess number one. Number two is I think we are doing a much better job through leadership of Andrew Pearson that we talked about last time in terms of our overall inventory management from an advertising standpoint. So, that area has substantially improved and indeed we continue to see month-over-month improvement from a financial standpoint. So, every element and all the aspects within that advertising area from a performance standpoint have indeed improved.

Jackson Spears The Robins Group

You and I have talked about how difficult it is to get the drug industry to move and is it or is it now getting easier where – as the year progresses we can see similar evidence of drugs using your promotion sites?

Allen Dodge

It’s a good question, Jack. There is a lot of uncertainty right now I think in the pharmaceutical sales area and I think you are seeing that in a lot – with a lot of companies as it relates to get to establishing relationships directly with pharmaceutical companies. We do believe, again, that we have a great platform for pharmaceutical companies and indeed brand managers. We have not converted any of those directly to sponsorship, but having said that if anyone track our websites you’ll see that substantially more of our inventory is directly healthcare related and we see that quarter-over-quarter improvement, which obviously does translate to our operating results.

Jackson Spears The Robins Group

Okay. And what kind of pipeline do you have in here? Is it like several clients, now like five to 10 and so as the year progresses or in 2010 then we can see real evidence of progress here?

 

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