Question-and-Answer Session
Operator
(Operator Instructions) Your first question comes from Art Henderson of Jefferies and Company.
Art Henderson - Jefferies and Company
Hi, good morning, very nice quarter. I have two questions for you. First, the feedback we were getting from the field has been extremely positive on this Women’s Health Initiative. Obviously you highlighted it quite a bit in your remarks, but what is it hat you’re doing differently, because it strikes me that you have expanded this offering across the country and the uptake has been pretty amazing pretty fast. Could you just talk about what you are doing to differentiate yourself on that end?
Marc Grodman, MD
What we are trying to do is to answer a clinically relevant question. You know the incidence of sexually transmitted infections is fairly high and that of undiagnosed infections has kind of pretty well been substantiated. What we are doing is offering tests and information education for the physician to be able to know what are potential organisms that can cause this. We have employed some technology, that we have worked on for a time, to be able to go in and offer these tests in a very economic fashion that is able to go in and make it easier for the physician to go in and ask the clinical question. They order this, they understand these different organisms and they would perform them in an efficient way, so that we kind of fulfill the role of being able to go do what they ask, but help them with the education. We spend a lot of time in education, a lot of time in monograms and published articles just to go in and to bring them up to speed on what is available out there.
It answers the clinically relevant question; it also allows them and gives them the background to understand what they are by different kinds of clinical conditions.
The physician is the boss, the physician is the one who has to go I and take information and what we find out is that most physicians are incredibly well regarded and arrayed in most areas. We try to close the gap. We try to be able to have a laboratory go in and feed them more and be more of a partner in this process.
The way it is done, the way it is explained, the way the education and the materials are provided for them to make it easier to provide materials for them to explain to patients has become a compelling service and the reaction has been very, very good. But, it is all part of a compelling question. It is all a part that what we have to do is to ask clinically relevant questions and if we do that the business will come.
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