Question-and-Answer Session
Operator
(Operator Instructions). Our first question is from the line of Matt Kaplan with Punk, Ziegel & Company. Please proceed with your question.
Matt Kaplan - Punk, Ziegel & Company
Hi, Roger. Thanks for taking my questions.
Roger Girard
Hi, Matt. Thank you, and welcome.
Matt Kaplan - Punk, Ziegel & Company
First, when do you think you'll start to see some impact from some of the new initiatives that you have in terms of -- obviously, you're going to have the data coming out at ADS, coming out early in the spring, but some of the other initiatives in terms of increasing the adoption and use of the product?
Roger Girard
Well, I really can't say. What I can say is this is that from part of our initiatives, we have moved back to the lesson that's announced that we are starting to use enriched barium, which will be available. The first shipment, I believe, arrives the second or third week of March, and that begins to help us on our cost cutting and efficiency initiative. It will also help the throughput in the production here in our plant in Richland.
So, I believe that these initiatives we'll be starting, and that's the first one. And we'll be ripping the benefits of that in mid March.
Matt Kaplan - Punk, Ziegel & Company
But in terms of the educational programs and the educational initiatives that you have, and then, also really, the refocusing and the upsell force and the maturation of the data that you have coming, when do you think this is going to start to really give you more traction to grow the sales?
Roger Girard
Well, obviously we can't say specifically when that will happen. My observation is that from our first Cesium school, it was very successful -- it has kind of a ripple effect already, and we have now just announced our second school in May, and there are people already signing up for that. So there is no doubt in my estimation it will have an effect on IsoRay going forward in a positive way. Other than that, I can't really and as far as focusing the salespeople, here's what I can say about that: As everyone knows, salespeople are a unique breed, and to find a team like we now have in process where people are in place with people who are really focused, really intelligent, have experience, and really understand Cesium -- that is going to also absolutely benefit. And it has taken a while. We've struggled, as you all know -- I would imagine I've spoken to most all of you on this conference call.
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