Question-and-Answer Session
Operator
(Operator instructions) The first question comes from the line of Mitchell Pinheiro - Janney Montgomery Scott.
Mitchell Pinheiro - Janney Montgomery Scott
Why don’t we start with the pie line. It is now producing sellable product and when that product is now in the stores? Is that correct?
Autumn Bayles
Yes.
Mitchell Pinheiro - Janney Montgomery Scott
I am aware of your new tin. Is that being accompanied by additional marketing or any type of program?
Charles Pizzi
Our program is really geared to our sales distributors where we provided them with a special look as well as shelf toppers. We also have plans we have made but have not executed on those plans at this time.
Mitchell Pinheiro - Janney Montgomery Scott
Do you anticipate fourth quarter any ramp in marketing as a result in the fourth quarter or will it just be reallocated among your current spend?
Charles Pizzi
We do anticipate some additional spend on the marketing side but not to get into the area of specific competition. We do have a plan in place and we will make sure that there is execution on those plans but at this time I think that is all the information I can give you.
Mitchell Pinheiro - Janney Montgomery Scott
When you look at the pie line, is it running at what percentage of your expected sort of either run rate or efficiencies? Is there any way you can color the whole commissioning process on that line for us?
Autumn Bayles
We are really pleased with how the pie line commissioning went and we are really happy it is now in production and we will be transitioning over the next few weeks.
Mitchell Pinheiro - Janney Montgomery Scott
So we should expect obviously you have to transport those pies at the Navy Yard back to your current warehouse?
Autumn Bayles
Yes.
Charles Pizzi
To put it another way, we haven’t experienced any stumbling at this point in our process on the commissioning of the line.
Mitchell Pinheiro - Janney Montgomery Scott
Do you commission line by line? Or is every line the remaining six in some state of the commissioning process?
Charles Pizzi
We have a methodical plan in place that we developed probably at the end of 2007. So we are maintaining our approach which was a staged approach. For competitive reasons we are not going to go into the specific lines going forward.
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