Question-and-Answer Session
Operator
(Operator Instructions)
Our first question comes from the line of Robert Derrington with Morgan Keegan please go ahead
Robert Derrington – Morgan Keegan & Company, Inc.
I am just curious, Dick if you could tell us for a second, what was it that kept you from authorizing the repurchase sooner than what you did? Was it just the uncertainty of the environment?
Richard M. Frank
You mean the additional $200 million?
Robert Derrington – Morgan Keegan & Company, Inc.
Yes.
Richard M. Frank
No. We think the timing was appropriate, we still have $37.8 million remaining on the past authorization, and just as that sort of balance came down the Board just felt it appropriate to look longer term, and again based on the factors we went through on the call, decided it was time to increase that authorization.
Robert Derrington – Morgan Keegan & Company, Inc.
Sure I applaud the move. Could you give a little bit of well, Dick I am not sure whether this is best for Mike, but kind of looking at the trend in the revenue mix, the entertainment merged sales, clearly this past quarter we saw continued shift. It is higher as a percent of your overall revenue. Can you help us understand what is going on there and kind of what the strategy is around that piece of the business? Is it that food sales are falling or how should we think about that?
Christopher D. Morris
The shift, that 1.6% shift in the revenue mix is a combination of two things. Number one and this is the bigger of the two. Number one, the packaged products that we sold in the third quarter of 2009 compared to the third quarter of 2008, simply had a heavier weighting towards entertainment and merged. So it is really just a function of the mix of all of our package products, birthday parties, coupons, value meals, and et cetera, and this year compared to last year there were just a heavier weighting towards entertainment and merged. So it is really not a function of a shift in customer behavior, and then to a lesser extent, there has just been a slight mix shift this year in entertainment and merged revenue in the third quarter of 2009.
Robert Derrington – Morgan Keegan & Company, Inc.
Got you and last question if I could, the birthday Star Blast Capsules, can you give us a little bit of sense of what kind of results you have seen in testing in Dallas, are there any reads early on, on the 20 stores on which you rolled it?
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