Question-and-Answer Session
Operator
We will now begin the question-and-answer session. (Operator Instructions). Our first question comes from the line of Judy Hong with Goldman Sachs. Please go ahead.
Judy Hong - Goldman Sachs
If I look at your sales growth in the quarter and if I back out International, US looks like it was up about two to 3%? Is that math correct?
Rodney Sacks
I would have a look. I don't know. Off my head, we will get that figure.
Judy Hong - Goldman Sachs
The 17.5% improvement that you saw in July, how much was that International versus US also?
Rodney Sacks
I don't have the break-up of those figures. We will try and get them to you before the end of the call.
Judy Hong - Goldman Sachs
As you think about the category trends, obviously it looks like the shots category has had some impact. What is -- your view of how sustainable the shots category itself is? Is this more trial? Are the consumers really migrating from traditional energy drinks into shots and why is Monster Hitman not a bigger brand in that category?
Rodney Sacks
I really don't know what the prospects or the longevity for the shot category are. We do know that the leader of the category, we believe has developed a strong lead in the category but has both the brand we would believe largely on unsustainable facts and representations as to the brands attributes and performance. We don't believe that they are -- that they are able to substantiate -- that the brand provides energy for five hours as the name indicates. We also don't believe that there is a credible crash concept that they -- simply a figment of their own invention.
Of their imaginations as to what a crash is, but they have spent a lot of money representing that their product has this miraculousability to deliver five hours of energy despite the fact that it has no calories and no sugars in it. It also doesn't result or deliver a crash as opposed to all energy drinks and all energy contain sugar which is clearly factually untruthful because there are low carb and sugar free versions of energy drink on the market. That all energy drinks produced a crash where -- which again we believe is again an untruthful and misrepresentative statement.
We believe that brand has really gotten ahead based on the fact that it's based on a deception and untruthful statements. That really is quite -- we think important because we believe that consumers have been misled and duped into the believing that they do get this energy boost -- this extraordinary boost from that product as opposed to energy drinks and so, that does complicate the issue as to what is a sustainability of that category as they have the lion share of that category.
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