Question-and-Answer Session
Operator
Sorry about that folks. Thank you very much. (Operator Instructions). And our first question comes from the line of Greg Badishkanian of Citigroup. Please proceed.
Greg Badishkanian - Citigroup
Great, thank you. Hey guys, just a few quick questions here. I am looking at organic sales growth kind of in the high single-digit range organically, am I kind of in the ballpark?
Irwin Simon
You are doing the numbers Greg.
Greg Badishkanian - Citigroup
Yeah.
Irwin Simon
Listen, I've said before. We would like to be at the high single low double-digit, and I think you heard John talk about the great growth and good growth in Europe, growth among Celestial. So, with that we feel we are on our targets.
Greg Badishkanian - Citigroup
Great, excellent. And just drilling in a little bit on October, it sounds like growth was very strong, any categories or brands that did particularly well in October?
Irwin Simon
Actually right across the board
Greg Badishkanian - Citigroup
Yes.
Irwin Simon
Business was extremely strong in October. And the grocery frozen snack business is strong, we are seeing personal care, good stuff happening there, good stuff out of Europe. Okay on tea. So yeah, there is nothing that's surprising me. But October, which is normally a strong month was even stronger than we expected it.
Greg Badishkanian - Citigroup
Okay, great. And with respect to coffee, it sounds like a pretty good opportunity for incremental growth. Is that something that if you get some okay size, can that be fairly profitable?
Irwin Simon
It can. Saphara is something, also we are pretty excited about, its organic fair trade, fully biodegradable. So number one, that is something that's a good margin, good growth. And some of you have seen the coffee, the packaging, the product, the quality is exception here. It's organic fair trade, not a lot of flavored coffee out there.
So we've got some pretty good listing so far, and don't forget, we went out a little late selling this, a lot of coffee sets. But those that we showed it are inviting us back but we didn't get it for January-February. So some good stuff could happen on coffee too.
And I know I haven't talked about it, but the ready-to-drink thing is something we are still working on and got those things moving there. And also Greg hearing some real good feedback on our packaging and everybody on the call asking, go look at it on the shelf and I love your input back, but some good stuff on our new Celestial for packaging also.
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