Question-and-Answer Session
Operator
(Operator Instructions) Your first question comes from Julie Welter with Piper Jaffray.
Julie Welter - Piper Jaffray
I just have a quick question on the Clontarf Irish Whiskey packaging. When did you launch that and how many markets is it in and then did you take price?
Donald L. Marsh, Jr.
Well, Julie, we’ll start that from the back. We have not taken substantial price increases in Clontarf Irish Whiskey. The brand is healthy, the brand is selling, it’s got a very nice and attractive profit margin associated with it.
And the packaging change was designed, as I said earlier, to emphasize the quality and the character of the product, as opposed to a re-launch, if you will. So there was no price increase of any material amount taken with that.
The re-launch occurred during the first calendar quarter of this year. We got the package into the States just prior to St. Patrick’s Day. We didn’t get a lot of sale because it was just prior to St. Patrick’s Day but it’s been in the market now since March and being received very well.
Julie Welter - Piper Jaffray
It’s national?
Alfred Small
Yes. And international. We also launched in the international markets.
Operator
Your next question comes from Ted Brown, private investor.
Ted Brown – Private Investor
I am a private investor and I have been involved in the past with Mark Andrews American Exploration Company, etc., etc. Now, I know very well the resources and the knowledge that Mark has amassed over the years and that his contacts are very strong and wonderful and that he knows a whole lot of stuff that maybe some of these investment bankers don’t. So I am completely confused by the fact that the stock is in the pennies, that it has lost all of its luster, that you’re spending money on an investment banking operation that you probably know what to do your own selves.
I’m sorry to be so perplexed, but I am, and I wish you would talk to me a little bit about what I had to say.
Donald L. Marsh, Jr.
Well, Mr. Brown, I’m not sure what to say. Mark Andrews remains as Chairman of the Board of the company and has voted affirmatively for all of the changes that have taken place, in particular with respect to the engagement of an investment banker to assist us. The company, as you may know from having followed it, has lost considerable money over the course of the last few years and beyond that. And so the Board of Directors undertook a change in the direction of the company.
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