Question-and-Answer Session
Operator
(Operator Instructions) Our first question comes from [Julia Mend] - Piper Jaffray.
[Julia Mend] - Piper Jaffray
I just have a couple questions on the case sales. You said it was for I think concentrate; it was 1.1 million in 2007?
Hassan Natha
This was not the concentrate; it was sales by National Beverage to retailers.
[Julia Mend] - Piper Jaffray
I’m just trying to reconcile this versus 07 last year where we were showing 780,000. Did you change these numbers and can you give us comparables just so we can look at this going forward?
Hassan Natha
Sure. I don’t have the comparables on me right now but we plan on filing our 10Q tomorrow morning and we’ll have all that information in the 10Q.
[Julia Mend] - Piper Jaffray
So we can’t get it till tomorrow?
Hassan Natha
I don’t have it on me right now.
[Julia Mend] - Piper Jaffray
With your Miller distribution, you have Miller distribution in New York and California. Where else do you have Miller distribution?
Jonathon J. Ricci
We are lined up with several Miller distributors around the country. We are specifically in the Northwest, we are aligned with Miller distributor in New Orleans now, in New York, and then we have other Miller distributors in other smaller markets and we have some Anheuser-Busch distributors also in other markets.
[Julia Mend] - Piper Jaffray
And then is the goal just further penetration of the doors you already have or increased doors?
Jonathon J. Ricci
It’s always to increase doors.
[Julia Mend] - Piper Jaffray
The sell-through at the existing doors, you’ve seen improvements there?
Stephen C. Jones
We have seen some improvements in markets. I think that we came out of the gate on this and said, ?Let’s not try to get a mile wide and an inch deep. Let’s get real focused on some core areas and make sure we know what it is that we need to do to be successful, and then go take that model to other market places.?
[Julia Mend] - Piper Jaffray
With your model market that you’ve put in in California, when do you expect to see leverage from that? And when do you see rollout to other markets?
Stephen C. Jones
We are evaluating the results of the Northwest, Los Angeles and Chicago. We’ll evaluate those in mid-September when we get full results in. We’re measuring those markets on new points of distribution, display goals and just overall execution at retail including sales obviously. We have seen some initial very good sales results that have come through but we won’t have a full evaluation until we get to September. If that evaluation comes through, our initial plan was to roll another set of markets in 2008. But our thought right now is that due to the financial situation we’ll hold off and build those into our 09 plan.
- To read the full transcript on Seeking Alpha, click here »
