LoopNet, Inc. Q3 2008 Earnings Call Transcript

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2008-11-16 22:39:13.0

Tags: LoopNet Inc., Call Transcript, Earnings, Pricing Strategy, Pricing, Marketing Research, Marketing, Seeking Alpha, LoopNet Inc., Call Transcript, Earnings, Pricing Strategy, Pricing, Marketing Research, Marketing, Seeking Alpha

Question-and-Answer Session

Operator

Thank you, sir. (Operator instructions) Our first question comes from Steve Weinstein from Pacific Crest, your line is open.

Steve WeinsteinPacific Crest Securities

Great, thanks a lot. I’m just wondering if from where you’re sitting today how you’re thinking about the pricing structure as you go in to next year. You’ve worked over the last couple of years to move to a pricing structure that’s going to really vary more with the number of listings but you really haven’t touched the side of the business for people who are just searching for listings and given that that’s kind of where the weakness is right now, if you would look to make some adjustments there in particular?

Rich Boyle

Yes, I guess a couple things. On the searching side to begin with, I don’t think we’re planning on making any adjustments there and in particular the weakness there is not a pricing related weakness, it’s basically a binary decision of people that are saying I’m not in the market to look to buy a building right now. So there’s sort of this yes or no, well if they’re not in the market whether we’re charging them zero dollars or $49 is not the issue. So I think we’re comfortable with it there.

On the marketing side of things, we have basically completed the initial roll out of the volume based pricing that we launched in Q4 of 2007 and I think at this point in time, major changes to the pricing model are probably not going to happen. What we continuing to do is provide the users the flexibility to allow them to vary their marketing dollars, spend more marketing money and get more marketing results, but I think if you look at where we’re expecting to drive growth right now, we’re pretty comfortable with the pricing model we’ve put in place. We’re not entirely done rolling that out but I think we’re pretty close and really shifted our focus more towards driving more listings into the platform.

Steve WeinsteinPacific Crest Securities

Thank you.

Rich Boyle

Sure.

Operator

Thank you, sir. Our next question comes from Brett Huff from Stephens Incorporated. Your line is open.

Brett HuffStephens Inc.

Good afternoon. Congrats on the nice quarter.

Rich Boyle

Thanks.

Brett HuffStephens Inc.

When you guys think about the working with Xceligent, it seems like they’re moving their business model more towards the proactive, send researchers out and do research kind of view and you mentioned that they have had some success in some of the smaller cities. You mentioned also that you were looking forward to work with them more, not just on the sort of sharing the data that they get and them doing listings but you mentioned working with them in other specific cities. What did you mean by that or did I hear that wrong?

 

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