Question-and-Answer Session
Operator
(Operator Instructions). James Kissane with Banc of America Securities.
James Kissane - Banc of America Securities
Hi Mike and Ed, Jim Kissane.
Mike Parks
How is you.
Ed Heffernan
Hi Jim.
James Kissane - Banc of America Securities
Close enough. Can you -- first, good job. Can you discuss the Private Label pipeline? It sounds like you're going to do 10 this year but are you going to target four to five next year? Or do you think you can kind of match the nine or 10 in relation to that just competitive landscape? In particular GE Capital and Citibank and Private Label business?
Mike Parks
You bet. The competitive landscape continues to be, frankly, in our favor as you see. The traditional finance company driven kind of businesses go through the open up the spigot, then shut them off. We continue to see many calls from potential clients at our competitor location sharing with us. You know their termination dates and that kind of thing.
So, we have a strong pipeline. You know, our historical [fortified] -- I think will do better than that. I'm not going to try and predict the number, but certainly our focus will be on, as I said earlier, good assets. There have been some people in the banking industry that perhaps lost control of their underwriting skills. And so we will do some deep diligence to make sure we don't pick up some bad portfolios. That's key to it, but I think you'll see us have a better than average year next year for sure.
James Kissane - Banc of America Securities
Great. And just given the volatility of the Canadian dollar, have you considered hedging because right now you don't hedge your exposure up North. Are you considering that?
Ed Heffernan
No, it's more entertaining doing it this way, Jim. So --.
James Kissane - Banc of America Securities
Yes, we love it.
Ed Heffernan
Yes so, no, we haven't. I mean, look, we have been with them -- they've been out with us for the last 10 years and we've seen [Ed Scott] go down and the best I think we should do is, work on an economic hedge as opposed to a financial hedge. And that is what we have. All the revenues are in Canadian dollars and all the expenses are in Canadian dollars. We really focus on the economic hedge and the cash flows as opposed to trying to manage a financial hedge.
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