Question-and-Answer Session
Operator
Thank you, sir. We will now begin the question and answer session. (Operator instructions) The first question comes from the line of Richard Ji with Morgan Stanley. Please go ahead.
Richard Ji – Morgan Stanley
Sure. Hi William, Onward, and congrats on a very strong quarter. I have two questions.
Onward Choi
Hi.
Richard Ji – Morgan Stanley
First starting with your online games and given you’re your company has one of the deepest pipeline in the industry and how would you balance the marketing initiatives for the various games given that you only have limited marketing resources? And also so far have you seen an intervening cannibalization for the gamers among your different games and also can you rank the expected ARPU for your new item-based games? Thank you.
Onward Choi
Okay. Richard, I think regarding our first question, regarding our marketing initiatives to both games, I think basically we already have plans set aside to commence off with our marketing program and promotional activities in the coming quarters. And we believe that we do have ample resources to meet those plans that have already been scheduled. And there shouldn't be any big problems for us to promote our games. And of course there would be quite a number of new games of pipelines currently in the market that we're currently operating but still we would organize ourselves and try to make it in a smooth manner.
And with regard to your second question regarding the cannibalization issues, I think basically from so far the games that we're currently operating, within the any office times or any issues regarding cannibalization, because we feel that different players would have different appetites in playing the game. And usually if they are playing a particular game, they would still continue their interest and expect to play those games and this wouldn't be a very big problem to us.
Richard Ji – Morgan Stanley
Thank you. And my follow-up question is regarding your ARPU expectations and also ever since you started retailing World of Warcraft can you give us some color on what portion of the game comes from the older game of World of Warcraft. And also among the new gamers, have you been able to capture new gamers from other popular games in China?
Onward Choi
Thank You. Richard, maybe I will translate this question regarding World of Warcraft into Chinese for William to add some color on. (Spoken in foreign language).
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