Question-and-Answer Session
Operator
(Operator Instructions). Your first question comes from line of Charlie Brady with BMO Capital Markets. Please proceed.
Charles Brady - BMO Capital Markets
Hey, thanks. Good morning. Could you give us some color as to on this new strategic plan as to what you'd expect the cost might be? Over what timeframe? And kind of when you're looking out the double-digit margins so what's your goal as far as getting that margin up there in terms of timeframe?
William Osborne
In terms of costs it's a little bit difficult to quantify because it depends certainly on the source of funding. Now for example, in the case that I noted in Cincinnati, a lot of our costs were offset by federal grant funding. And we've been able to offset the cost of the Ring of Steel project by with Cincinnati. We believe we have the lowest cost camera solution in the market. So we believe the overall cost to deploy the model we'll be able to be fund it through existing cash flow. And then second part of your question again Charlie?
Charles Brady - BMO Capital Markets
Yeah, you talked about getting the company back up to double-digit margins may be if you can give some color as to sort of in your mind a timeframe that might happen?
William Osborne
Well, none of these initiatives are short-term, we have some initiatives that we expect to begin to bear fruit in the next couple of months. But others will bear fruit over the next couple of years. But we believe that over relatively short business planning period we can get all of our businesses consistently to double-digit margins. A lot of the efforts that we outlined at ESG will take significant time for example, the design cost reduction effort takes time as you redesign, and retune new parts.
Charles Brady - BMO Capital Markets
Okay. And just switching gears, your guidance in Q, for the first half of '08 revenue is down 15% does that embed a foreign exchange head-win expectation?
William Osborne
No, we hedge about 70% of our currency exposure.
Charles Brady - BMO Capital Markets
Okay. And so the backlog numbers are those adjusted for any currency or is it neutral?
William Barker III
It's Bill Barker, it's neutral to absolute number.
Charles Brady - BMO Capital Markets
Okay, thanks. I'll get back in queue.
Operator
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