Question-and-Answer Session
Operator
Thank you. (Operator Instructions). And I will turn the conference back over to our speakers while we wait for our participants to queue up for questions.
Rob Gross
Well, we know the questions will be coming, so we will wait a few minutes. First question comes from me. How did I get so good looking and intelligent? I don't have an answer.
Operator
And we do have a question from Scott Stember with Sidoti.
Rob Gross
Thank God.
Scott Stember - Sidoti & Company
You know I have some questions for you, Rob.
Rob Gross
Absolutely, Scott.
Scott Stember - Sidoti & Company
You talked about some of the other line items, exhaust, and how they performed during the quarter, and maybe just give a breakout comp-wise by month in this quarter?
Rob Gross
Sure, comps for the month were, October was up 4.4, November was up 9.2, December was up 3.1.
Scott Stember - Sidoti & Company
Okay.
Rob Gross
And as far as other categories, third quarter exhaust was down 3, third quarter shocks were down 14, front-end was up 5, and I think you have all the other major categories.
Scott Stember - Sidoti & Company
Okay. And as far as the advertising, you touched on the last couple of quarters about like net advertising, buying keywords on search engines. Are you rolled from all of your markets using this or is there something to be expected, continue to feather out through the first half?
Rob Gross
They will continue to feather out. Obviously, this year was our first foray. We are satisfied with the results, we'll tweak them. And leading into next year, we will do more internet advertising than we did this year probably close to double that amount.
Scott Stember - Sidoti & Company
Okay. And I think last couple of quarters, you gave an indication of the level of advertising, I think it's in terms of sale, do you have that figure this year?
Rob Gross
I think in total we're going to run, hang on I got it right here 3.7% of sales.
Scott Stember - Sidoti & Company
That was for this quarter.
Rob Gross
Correct.
Scott Stember - Sidoti & Company
What was the last?
Rob Gross
3.3.
Scott Stember - Sidoti & Company
Okay. And just going back to Black Gold to quantify the out performance of Black Gold stores versus the non-Black Gold?
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