Question-and-Answer Session
Operator
: Thank you, sir. [Operator Instructions]. First question or comment comes from Bill Sims with Citigroup.
Bill Sims - Citigroup
Thank you very much. Good morning.
Tom McFall - Chief Financial Officer and Executive Vice President, Finance
Good morning.
Bill Sims - Citigroup
As early stated that customer remains economically challenged and we have seen that throughout retail, but at the same time you said are seeing stronger pace of business continuing to fourth quarter. Can you help us all understand what do you see and whether it's from a geographic prospective, product category perspective, put us in the heads of your consumer and why do you think we are seeing the pick-up in market share gains, etcetera.
Greg Henslee - Chief Executive Officer and Co-President
Well, as we said, coming out of the second quarter, business had started out stronger in the third quarter and its been pretty amazingly consistent with the exception of the one months that we had, the extra Sunday, of course, our comparable store-sales for that month were a little lower than what they had been the other two months. But week-by-week comps have been strong and continued strong, to some degree... and I hate to think that 4.3% comps would be the release of any pent-up demand, and I don't feel that way, but I do think that some of the repairs that have delayed over a period of time, they had to be made, and while consumers are still very economically stressed there is just some things you can't put off and those things are coming in for repairs now, so we are seeing some benefit from that probably. Regionally or geographically, we continue to not do as well in the Gulf Coast states. The benefit of, on a comparable store sales from the recovery from Katrina was significant and last for long time and... while that's improved a lot, we still maybe aren't doing quiet as well there as what we had been following Katrina, but we continue to see incremental improvements. Other than that our comparable store sales were pretty steady and good throughout the company.
Bill Sims - Citigroup
All right, thank you. And one quick follow-up, as you continue your double-digit pace of growth are you finding it more challenging at all to maintain this kind of productivity or you still seeing plenty of opportunity out there, both, from a store perspective and the performance you are seeing in new store?
Greg Henslee - Chief Executive Officer and Co-President
Well, every store, every new store varies, and a lot of it depends on the team you put in place when you open the stores as far as how fast it comes up. From purely an expansion standpoint, real estate on the East Coast is obviously a challenge, and to find good properties that fit our business model at a price we want to pay is an ongoing challenge and we work real hard to do that. Ted, do you have any additional comments on that.
Ted Wise - Chief Operating Officer and Co-President
Well, obviously, I was just looking the other day, this year we've gone into, probably, more major markets than on the average expansion year, for instance, like today, in Ohio, Columbus, Cincinnati, and those are multi-store markets. So, it really takes a little longer for that group of stores to get off the ground, because you have to start with a hub store, big inventory, since you don't have a distribution center there. I mean, you feel the marketing, and so kind of the strength of those stores, they evolve as you get better store count and staffing starts to mature out, so some of those markets are... perhaps a little bit longer term as far as getting the results that you might if you go in with one store and one store market with less competition.
Bill Sims - Citigroup
Thank you, Greg and Ted.
Greg Henslee - Chief Executive Officer and Co-President
Yes, thanks.
Operator
Thank you, sir. Our next question comes from Tony Cristello with BB&T Capital Markets.
Anthony Cristello - BB&T Capital Market
Thanks. Good morning, guys.
Greg Henslee - Chief Executive Officer and Co-President
Good morning, Tony.
Anthony Cristello - BB&T Capital Market
Maybe, you can comment a little bit on how much the delays in store openings, and what's going on with real estate actually might have caused you in the quarter. I know you talked about that being part of the de-leverage, and is that something that acts as a headwind until you sort of figure these things out and how should we approach that going forward?
Greg Henslee - Chief Executive Officer and Co-President
Well, what happens is, Tony, is in the second quarter with some of the heavy rains in our extension markets, we got behind on a construction schedule, and then when you do that you subsequently get behind on permitting, so it is a little bit of a headwind, we view it as something that's temporary and fixable, but it will carry into the fourth quarter because we are opening a lot more stores in the fourth quarter than what we have planned. And some of those from a pre-opening payroll standpoint, we will carry some payrolls that we would not be generating the adequate revenue from, but it's a right thing to do for the individual store opening.
A part of it has to do with just the timing of construction and the weather-related construction, part of it has to do with permitting. We're doing everything we can to better control when we complete our stores and when we open our stores, but sometimes you get into situations with municipalities that are just a challenge to deal with, and take a little bit of time and then of course the weather has an impact on construction. So, we don't view this as anything that would have a long-term effect on our ability to expand at a rate similar to what we are expanding, but it is something that we'll never... not be a challenge. And this year because of the weather in second quarter has turned into more of a challenge toward the end of the year than we would have liked.
Ted Wise - Chief Operating Officer and Co-President
And then, Tony, I might add, anytime we have a store delay, depending on where it's at in relationship to other stores. That payroll just doesn't sit around, it's back in existing stores, they are getting better training, they are helping that store give higher service level, so there is some positive there, although we much rather have a store open on time.
Greg Henslee - Chief Executive Officer and Co-President
And then Tony to answer your core question, can we quantify it? No, we really can't, we really aren't quantifying the SG&A effect of that. And this time we have some...
Tom McFall - Chief Financial Officer and Executive Vice President, Finance
Well, I think Tony if you look at the fourth quarter guidance you will see it's a little below where consensus had been and that reflects these delays and the cost that are going to be associated with that primarily payroll and then of course we would like to open stores in the first or second quarter, it's better for the economics of the store, but again this is a temporary item that we get these stores out there and get them running.
Anthony Cristello - BB&T Capital Market
Okay. And I guess as my follow-up, if you look at a 4.3 or a better then that comp, traditionally should we expect to see leverage on that type of number and is that basically, really, the difference between de-leverage now and maybe 6 months or 12 months from now what we can expect?
Greg Henslee - Chief Executive Officer and Co-President
Yes, we continue to believe that we'll leverage SG&A, 3.5 to 4. Obviously, this quarter we did not and we associate that with these temporary delays in store openings. We see that still being a headwind in the fourth quarter, but plan on correcting it after that, but now that the stores are in the pipeline and staffs that have been hired are hired we need to roll through this cycle.
Anthony Cristello - BB&T Capital Market
Okay. Great. Thanks guys.
Greg Henslee - Chief Executive Officer and Co-President
Thanks.
Operator
Thank you, sir. Our next question comes from the line of Rick Weinhart with BMO Capital Markets.
Richard Weinhart - BMO Capital Markets
Hi, good morning, gentlemen.
Greg Henslee - Chief Executive Officer and Co-President
Good morning, Rick.
Richard Weinhart - BMO Capital Markets
My question is on the acquisition front. First of all did you have any acquisitions in the quarter, small ones, at all on that store opening path?
Ted Wise - Chief Operating Officer and Co-President
Yes, we... in the third quarter we had four acquisitions.
Richard Weinhart - BMO Capital Markets
Okay.
Ted Wise - Chief Operating Officer and Co-President
Yes there was four, one was a two-store chain that's actually how we entered the El Paso market.
Richard Weinhart - BMO Capital Markets
Okay. Great. And I am just wondering out the environment there. Given that we've now been in a, let's say an industry slowdown for several quarters, I think the expectation was at the beginning of this that you might see some more opportunities in that area. Are you seeing any at this point, it doesn't seem from the numbers but maybe there's more discussions going on than previously?
Ted Wise - Chief Operating Officer and Co-President
We have got a person that's in charge of discussing acquisitions all the time and we are out there looking hard. Again, we are very opportunistic. It's got to be a right fit from both an acquisition cost and just the culture of the store we are buying. And so we are, again, we're in conversation now with two or three smaller chains. Now where they will go there is no guarantee and we certainly don't base our store growth on that to any degree.
Tom McFall - Chief Financial Officer and Executive Vice President, Finance
Rick,this is Tom, we continue to see that as a very good avenue for us to expand, it's been very successful in the past. The four stores that we bought this quarter, we obviously, like that to be a bigger number going forward. We will continue to work hard in that area, but we'll remain disciplined in what we pay.
Richard Weinhart - BMO Capital Markets
Okay. That's great. It reminds me just in the past I mean is it usually your... the multiples that you look at when you pay for these deals?
Greg Henslee - Chief Executive Officer and Co-President
Most of them are asset... we buy the inventory and the goodwill so to speak is the difference between what they pay for the inventory and what we pay for inventory because we typically we buy the inventory of what they paid for it, and sometimes depending on their business there maybe a small component of goodwill but they are not bought on a multiple of profits, they are bought more on asset basis.
Richard Weinhart - BMO Capital Markets
Okay. And this is my last follow-up here. The... on the... your last major acquisition in Midwest. Originally you talked about getting operating margins up to the O'Reilly chain business. I haven't heard an update on that, I know it's been some time. Have we reached that level yet?
Greg Henslee - Chief Executive Officer and Co-President
Yes, some of the stores out there are obviously are lower volume stores and probably haven't or hadn't reached the sales averages that we would like to see but there are low occupancy expense stores and because of our acquisition cost and our managing of price and the market share gains that we've made out there, those stores now fit well into what we would expect out of a typical O'Reilly Store.
Richard Weinhart - BMO Capital Markets
Okay. Great. Thanks very much gentlemen.
Operator
Thank you, sir. Our next question comes from the line of Scot Ciccarelli with RBC Capital Markets.
Scot Ciccarelli - RBC Capital Markets
Hey guys, it's Scot Ciccarelli.
Greg Henslee - Chief Executive Officer and Co-President
Good morning, Scot.
Scot Ciccarelli - RBC Capital Markets
I was wondering if you guys might be able to provide us with any feedback either from the stores or I guess primarily from your commercial customers on the kinds of cutbacks that they are seeing from their customers, what kind of maintenance things are customers delaying at this point, just so we get a better feel for it. What are people willing to pay for in this environment and what are they not willing to pay for in this environment?
Greg Henslee - Chief Executive Officer and Co-President
The thing that I have heard most prevalent is the air-conditioning repairs, this time of the year, obviously, and especially with some of the markets that we are in, which can be very hot markets in the summer time. And the fact that air-conditioning repairs are very expensive repair on cars today or can be, air-conditioning repairs are being deferred. And we see that as we look at our sales by category. And I would guess that our competitors see much of the same thing. I think the only reason in this environment you wouldn't see that is if you had just a really bad year or the year before in air-conditioning for reasons that can be product reasons or availability reasons, things like that, but I think the air-conditioning business, as an industry, this summer has been down.
Another category that suffers in times like this would be something like shock absorbers, where it's just an option to replace them. They are hydraulic dampening unit which if it doesn't work right in the car really it isn't going to make the car un-drivable. It does affect safety to some degree, but... and over time they have to be replaced, so this is something that can be deferred.
Categories like, rotating electric starters and alternators, obliviously, can be deferred, brakes can be deferred, maintenance can be stretched a little bit, when it comes to oil changes and filters and so forth, but they still have to be maintained. So, primarily, when I referenced that, I was referencing to temperature control or air-conditioning sales.
Scot Ciccarelli - RBC Capital Markets
But Greg, I think that was actually mentioned last due in terms of FC, but is it fair to assume that's why not getting the core summer months here that, that should actually be less of a drag now?
Greg Henslee - Chief Executive Officer and Co-President
Yes, I think from a comparison standpoint it will be. As the temp control moves to heater cores and hoses and so forth in the winter time, and those things if they still have to be repair the car in person inoperable.
Scot Ciccarelli - RBC Capital Markets
Okay. All right. Great. Thanks a lot guys.
Greg Henslee - Chief Executive Officer and Co-President
Thanks.
Operator
Thank you, sir. Our next question comes from Scott Stember with Sidoti.
Scott Stember - Sidoti & Co.
To that point of weather. Could you talk about... obviously, we've seen some abnormally warm weather considering it's the fall. Has that had any impact one way or the other on your business and if we were to see this continue for the rest of the quarter could that have a negative impact?
Greg Henslee - Chief Executive Officer and Co-President
Well, it's always hard to predict the impact of weather on your business. As I know you all know, the weather extremes from a short term perspective are good for our business, I mean, they cause some business that would have eventually come to maybe come a little bit quicker than normal. After immediate cool and wet, early part of the summer season this year, the latter part was hot and dry, which was obviously good for our business, and I have no doubt, contributed to our comparable store sales performance.
If we had an extremely mild winter which I think is what you are referencing, if that was the case, that obviously wouldn't be as good for business short term as an extremely cold winter. But again those short term weather swings, really, in the long haul make very little difference. The weather is the weather and eventually parts that are going to fail, fail. Extreme weather conditions can cause them to fail quicker than they might normally, but we don't expect any negative effect at this point from weather in the quarter, but obviously if we have a role model winter, it would have some affect that would be hard to predict.
Scott Stember - Sidoti & Co.
Okay. And could you maybe just explain, again, how the extra Sunday had a negative impact in the quarter. Just talk about that relationship one more time, I don't know if I got the whole discussion?
Greg Henslee - Chief Executive Officer and Co-President
Well Sundays are our lowest volume days of the week, and comparing you on a calendar quarter and our comparing our quarter this third quarter, we had one more Sunday in say the 90-day period than what we had last year. Those Sundays are such... so in affect we were comparing Sunday's business to a day-of-week business in the previous year, and that creates approximately a 50 basis point drag on comps for the quarter. We make that up in the fourth quarter. And it shoots up back the way we do our reporting, and many retailers do it week by week, so they have dead-even comparisons because this is not unlike the effect that a Sunday or any certain day of week would have on other businesses, and that's the reason so many companies go... even week comparisons because we are calendar quarter, we had this negative effect in the quarter. And I thought it was worth mentioning just from a pure calendar perspective and also one of the reasons that we see fourth quarter is having a little bit of a pick-up since we had the drag in the third quarter. Scot, because on Sunday virtually none of our installer customers are open. Really and not even half of our business doesn't operate on Sunday.
Scott Stember - Sidoti & Co.
Okay.
Ted Wise - Chief Operating Officer and Co-President
And in some markets Scot, depending real markets, even ERs are a little shorter, as you are not open as long. It's a good retail day but it certainly doesn't offset the amount of wholesale business we do directly.
Scott Stember - Sidoti & Co.
And just, Tom, just to clarify that $1.69 to $1.73 that is including stock options.
Tom McFall - Chief Financial Officer and Executive Vice President, Finance
That is including stock options, yes.
Scott Stember - Sidoti & Co.
Okay. Thank you.
Tom McFall - Chief Financial Officer and Executive Vice President, Finance
Thanks.
Operator
Thank you, sir. Our next question comes from Dan Wewer with Raymond James.
Dan Wewer - Raymond James
Greg, during the quarter your sales per square foot appears to decline about 1% despite same-store sales growing more than 4%, suggesting that new store sales volume are bit weak. Is this reflecting the startup in some of these major markets in Ohio that you alluded to?
Greg Henslee - Chief Executive Officer and Co-President
I think it's a reflection probably of that and then also just the timing of the new store openings to some degree. In any given store we have stores that we open that just not the cover up the ball the first month, and then we have stores that it takes some work to get them up and running, and this would be reflective of some of that, yes.
Ted Wise - Chief Operating Officer and Co-President
Dan, something else that we've implemented this year. From a real estates standpoint, we are buying a big enough piece of dirt, but we are putting in a store that was just a little bit too small for what we wanted to do from a product presentation. So, we expanded the store by roughly 200 square feet, we added five-foot depth on our display floors, which doesn't sound like a lot but it's you know six inches in isle and two feet on the front isle and back isle and it made our store feel totally different as far as just being spacious and more shopable. So, that's having a small effect and will from now on from just going from a 6,800 square feet store to little bit over 7,000 square feet store.
Dan Wewer - Raymond James
How does that impact the capital investment in any store?
Ted Wise - Chief Operating Officer and Co-President
Very, very little, because what you have got is 200 square foot of additional building but it's not in per square foot, it's not a big increase at all. Maybe $15,000 a store; $20,000 a store, but again, the parking lot all the site were the investment of the dirt, it's stable, it's just adding a little bit more square footage inside. Didn't effect restrooms and eating, I mean, it's just really the cheapest square footage you could add and now the time to do it for the future. And also on the relocations we are upgrading a lot of these 38 stores will do. We are obviously moving because they are in small maybe acquisition stores, stores that we've outgrown that were the old 5,500 square foot or 6,000 square foot. And again we are moving up to that 6,800 to 7,200 square foot building. And your point, you know these hubs and these metro areas, instead of being in the 7,000 square foot range, they are anywhere from 10,000 square foot to 18,000 square foot.
Dan Wewer - Raymond James
That's very helpful. And then just as a follow-up, you noted that your do-it-yourself business is growing well, yet if you look at your do-it-yourself revenues per store, it's substantially lower than some of the competitors. I know this has been an area that you are trying increase your focus but if you could give us an some of the things you are doing trying to make yourself more DIY relevant?
Greg Henslee - Chief Executive Officer and Co-President
Well, as we said, we are seeing a little bit more marketing and advertising this year, just making sure that our brand is recognized in expansion markets. We are very focused when we spend money on print type promotions that we do the things and have done the research based on our past experience with promotions that are going to drive traffic into our store, and hopefully have customer experience higher level of service and better availability of inventory and turn those customers into DIY customers for O'Reilly.
As you said, and I have said it several times, we see our retail sales growth as a huge opportunity for us. And really part of the push behind this scheduling system that we put out in the stores, that Ted mentioned, is that because of our wholesale heritage, our store managers and district managers inclination is to make sure that we are staffed very well to service professional side of the business during the week. And doing so and sometime cause us not to do as well in the prime retail times which are typically nice in weekends. And in the scheduling system has helped bring delight the store managers and DMs that maybe weren't doing as good a job staffing nice in weekends and taking advantage of what we see is the ideal time to increase our retail business, and start taking more retail market share.
Dan Wewer - Raymond James
Great. Thank you, and good luck.
Greg Henslee - Chief Executive Officer and Co-President
Thanks.
Tom McFall - Chief Financial Officer and Executive Vice President, Finance
Thank you.
Operator
Thank you, sir. Our next question comes from the line of Colin McGranahan with Bernstein.
Colin McGranahan - Bernstein
Good morning.
Greg Henslee - Chief Executive Officer and Co-President
Good morning
Colin McGranahan - Bernstein
Just wanted to revisit the construction delay and permitting question a little bit, I understand that when weather causes a construction delay the permitting process gets behind, but it sounded like also you are just seeing a more stringent or bureaucratic process in some of the markets, especially the Northeast. Is that the case, and is there anything you can change in your approach to streamline that and then, if not how do you manage your pre-opening given there is going to be greater variability in the time to get that store open.
Ted Wise - Chief Operating Officer and Co-President
Yes, really, Colin, the weather is after the permitting process. You get the permit, you start the construction and then the weather kind of stops you. So, we've always dealt with weather issues and the only difference now is that you are dealing... we're working in Minnesota and markets like that. The bigger issue, probably this year, is just, to your point, the bureaucratic red tape that seems to be not only growing in the markets we are expanding into but even in the existing markets, it's just the whole mindset of City Hall and Department of Transportation to get a drive... I mean we had stores totally finished, merchandise in the store, and we haven't been able to get the Department of Transportation to give us a driveway permit for drive on the highway. Crazy things like that. It's frustrating, and what we found out, one major shift, we are making is we are outsourcing or we're getting local expediters to help us with a relationship as we are dealing with some of the new cities. And that's making a big difference, because people deal with people. And we are finding that it might cost us a few bucks upfront to get some local architects and expediters to help us through the permitting process. You could shave off literally months of red tape and sitting on somebody's desk.
So that's one of the area, more local architects and people to help us be on the inside of getting permits. Another issue is just basically getting the CLO, once the building is done. Just a kind of sad story, we got stores opened right now... or not opened, but ready to open, and we were short one sensor for our heating system to go on the desk. It was backordered and the fire marshal wouldn't let us open the store because we don't have the sensor in this air duct. I mean that's some of the... again, the frustrating thing that we have to deal with but we are dealing with them. And again, we are adjusting, and then we know that part of solution is just to have more properties, as we continue to increase our store count, we also got to increase our pipeline and have more properties under construction at the same time realizing that this going to happen to some degree.
Colin McGranahan - Bernstein
Okay. And then just as a quick follow-up. Inventory turnover, relatively flat, I actually, calculated up about 2.5%. And I guess, strategically what kind of rate do you think you will be able to improve the inventory productivity on a gross basis going forward?
Greg Henslee - Chief Executive Officer and Co-President
Well we... in an ongoing way, since we've been running the company, we have always trying to improve it, and it's a challenge. The new model of cars and the changes in model of cars, and the changes in components makes this an ongoing challenge. So, we use a lot of systems as best to try to manage that. We like to see ourselves be able to get to 1.7 and grow from there, ideally we would like to get back to 2.0 turns, and we have been in 2 turns before. And with our growth that makes it a little bit of a challenge, because we have a lot inventory deployed in growing stores that don't turn the inventory very well until they are more mature. But over time we continue to internally target getting back to 2 turns but that's an optimistic goal considering our growth, but we continue to work with systems in various ways of trying to get there.
Colin McGranahan - Bernstein
Okay. Great. Thank you very much.
Greg Henslee - Chief Executive Officer and Co-President
Thanks.
Operator
Thank you. Our next question comes from the line Jeff Sonnek with FBR.
Jeff Sonnek - Friedman Billings, Ramsey & Co.
Well, thanks, guys. Just to be absolutely clear, I mean you guys aren't, I guess, explicitly lowering your kind of expected square footage growth rate but this is more maybe a temporary hiccup related to this permitting store opening?
Greg Henslee - Chief Executive Officer and Co-President
That's right and I mentioned in my earlier comments that our plan for next year is to open 205 stores and then we will add a distribution center in Lubbock, so we've obviously been through some challenges late in the year, this year. We really got them pretty well under control, as we're probably talking about it more than is justified considering the internal controls we have of ramping the job up in a 190 stores this year, but no there is not a change, our plan next year is to open 205 stores.
Jeff Sonnek - Friedman Billings, Ramsey & Co.
Okay. And then just going back to the systems, I thought last quarter, Ted, said that few less rollouts should be done by the end of this... the 3Q, and now we're looking at year-end. Is there anything that happened or learnings you can share with us as to kind of why that timeline changed?
Ted Wise - Chief Operating Officer and Co-President
It's just the rollout. As we had a system in place as any software development, you find bugs and so they just had to stop, kind of freeze the rollout, go back, work the bugs out. It's very important that this thing is perfect, basically, by the time it gets totally out in the store. So, it's just, again, it's just the back of developing software and fixing the problems, and getting it rolled out. We're also allowing the districts to install the equipment and roll it out, so each district has one person that's going from store-to-store, so it just takes the amount of time to train, I mean, and get it in right. I mean, we would rather do it right, obviously, then push something out there and they have to pay a price?
Greg Henslee - Chief Executive Officer and Co-President
And, Jeff, just to add to that. The actual hardware that it takes to run the new POS system, that's completed we're all installed there. What we were doing is rolling out the software, since most of the software was either written by programmers that we employ or was contracted to programmers that are managed by the analysts that we employ. We were fully responsible for any glitches that are in the software. And if you have ever been involved with software development, you know there is very seldom a program written that doesn't have some bugs in it that have to be worked through, and since this is the system that manages our revenue stream, we are just extremely careful in making sure that it works right. But we are done with the software rollout now, and that's being done and we are well done enrolled with it.
Jeff Sonnek - Friedman Billings, Ramsey & Co.
And can you maybe just comment, I mean, where does POS fall within the larger kind of IT upgrade scheme. I mean, is this the most important thing as labor scheduling, where is everything kind of shake out?
Greg Henslee - Chief Executive Officer and Co-President
Well, the way we do it, is we divide our IT resources into teams. And we have these various teams focus in different areas of the business. For instance, the IT team members that work in distribution on some of the things that they are doing, the difference is the voice activated picking and the various slotting analysis, things they do. They are completely separate from our retail team which focuses on the POS developments and other database things that enrich the customer experience when they are in our stores, and then we have teams that work in other parts of the company. So, I put our retail team and our POS system at the top of our list, but again there are programmers that focus on other areas of our business. And if you ask them, they would tell you that what they are working on is what they work on they focus on that a 100%.
Jeff Sonnek - Friedman Billings, Ramsey & Co.
That was really trying to get at, really was just anecdotally as you see the margin benefits or the incremental benefits to your business via all these new systems deployments, what will ultimately be the most important piece of this rollout?
Greg Henslee - Chief Executive Officer and Co-President
The most important piece of the POS rollout is, one, just from the ability for a new team member to learn our system has greatly improved, it's more... it's a graphical user interface, it doesn't run on Windows system, but it's more similar to Windows-type user interface as compared to a green screen interface, which is what we were previously using. So, we'll benefit significantly from the time it takes for a team member to learn how to use our system and be proficient [Technical Difficulty]. it also lays the groundwork for us to enrich the data that we have available to our customers and to our parts specialist from a perspective of diagrams, pictures of products, repair information, and just all those things that you will have in maybe more like a web-based type system. It allows us to just enrich that transaction which over time is going to result in, we feel like better customer service and better productivity.
Ted Wise - Chief Operating Officer and Co-President
I also might add that it facilitates that our new learning management system, our computer-based training through every terminal in the store, so it's just, it will be a huge training asset for us.
Tom McFall - Chief Financial Officer and Executive Vice President, Finance
Jeff, to kind of pinpoint your question, if you look at our internal resource deployment and the capital expenditures, POS is definitely our most important project.
Jeff Sonnek - Friedman Billings, Ramsey & Co.
All right. Great, guys. Good luck thanks.
Greg Henslee - Chief Executive Officer and Co-President
Thanks.
Operator
Thank you, sir, and thank you, everyone. We have now reached the allotted time for today's questions for today's conference call. Sir, are there any closing remarks.
Greg Henslee - Chief Executive Officer and Co-President
Yes, I just wanted to thank everyone for their continued interest in our company. We will work hard to make sure fourth quarter is a solid quarter [Technical Difficulty]. Thanks.
Operator
Thank you, sir. That now does concludes today's conference call, everyone, you may now disconnect.
Copyright policy: All transcripts on this site are copyright Seeking Alpha. However, we view them as an important resource for bloggers and journalists, and are excited to contribute to the democratization of financial information on the Internet. (Until now investors have had to pay thousands of dollars in subscription fees for transcripts.) So our reproduction policy is as follows: You may quote up to 400 words of any transcript on the condition that you attribute the transcript to Seeking Alpha and either link to the original transcript or to www.SeekingAlpha.com. All other use is prohibited.
THE INFORMATION CONTAINED HERE IS A TEXTUAL REPRESENTATION OF THE APPLICABLE COMPANY'S CONFERENCE CALL, CONFERENCE PRESENTATION OR OTHER AUDIO PRESENTATION, AND WHILE EFFORTS ARE MADE TO PROVIDE AN ACCURATE TRANSCRIPTION, THERE MAY BE MATERIAL ERRORS, OMISSIONS, OR INACCURACIES IN THE REPORTING OF THE SUBSTANCE OF THE AUDIO PRESENTATIONS. IN NO WAY DOES SEEKING ALPHA ASSUME ANY RESPONSIBILITY FOR ANY INVESTMENT OR OTHER DECISIONS MADE BASED UPON THE INFORMATION PROVIDED ON THIS WEB SITE OR IN ANY TRANSCRIPT. USERS ARE ADVISED TO REVIEW THE APPLICABLE COMPANY'S AUDIO PRESENTATION ITSELF AND THE APPLICABLE COMPANY'S SEC FILINGS BEFORE MAKING ANY INVESTMENT OR OTHER DECISIONS.
- To read the full transcript on Seeking Alpha, click here »
