Question-and-Answer Session
Operator
Thank you. (Operator Instructions). And we'll go first to Craig Kennison with Robert W. Baird.
Ryan Kelly - Robert W. Baird
Hey, guys. This is actually Ryan for Craig. On the AT&T DSL win, big congratulations. Has that already started to ramp, and do you expect to be fully ramped by the end of '08?
Don Johnson
Right, it's done. Thanks for attending the call. We launched that in late first quarter and ramping it up in second quarter. During the second half of the year, we should get some full run rates. So you won't see a full year of that until '09.
Ryan Kelly - Robert W. Baird
Okay. And then you referenced increased volumes with AT&T. I'm assuming that's on the cell phone side. Was it forward or reverse, and was that related to underlying demand or some kind of change in your renewal?
Don Johnson
We got a pickup in both sides of the business, but remember, traditionally in first quarter we get significant or seasonal change in the test and repair business. That's where most of it was. But we also had a pickup on the forward side as AT&T basically continues to get success in the marketplace.
Ryan Kelly - Robert W. Baird
Great. Also in your presentation, you referenced the efficient launch and ramp-up of the TomTom program. Can you walk us through an example of an initial win, from initial bids to fully ramped, how long it takes, and what it takes operationally for that to happen?
Don Johnson
Sure. For those of you that haven't been around the business for a while, and also to answer Ryan's question, if you look at the sales pipeline and you look at any given set of opportunities in that pipeline, it usually takes us anywhere from four to six months and that's about the quickest we've ever been able to land business, up to 18 to 24 months to land a piece of business.
What I mean by "land" is get agreement by the customer to actually go forward with the deal on a statement of work that we will perform on behalf of a contract. I think you can use the typical time to land the contract, about 12 months.
After you sign the contract, which may take you anywhere from one to three months to sign a contract, once you have secured the win, and ramp-up can be as quick as one or two months. That's about the quickest we've ever done, but it's on a smaller piece of business. The larger pieces of the business, though, typically might run anywhere from three to six months to get fully operational and up and running. And that is also dependent upon how quickly they want to ramp down the previous provider, whether it's a different third-party logistics company or whether it's an internal operation.
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