Question-and-Answer Session
Operator
Thank you our first question comes from Mark Wienkes with Goldman Sachs
Mark Wienkes - Goldman Sachs
Hi, good morning. I was wondering could you provide a little more color with respect to OpEx control that you see through the year like your revenue breakdown 15, do you think the savings can accelerate from the down 4.4, which is impressive acceleration in the savings could it be down 5%, 6% all those lines.
Keith Istre
Yeah. That's pro forma actually is 706, we are budgeting and our confidence that we can be 5% to 7% below that pro forma actual. The headcount reduction have taken place. The lease program has paid off to the tune of about $10 million annualized so far and we anticipate that continuing throughout the year that number is going to grow as we go throughout the year.
Mark Wienkes - Goldman Sachs
Right. Great, how would you characterize the nature of the conversations with advertisers? The advertisers saying that we just don’t have any visibility in our business, and so we just maybe cut our spend and, we don't know when or to what magnitude we will be back or are the conversations more of just certain advertisers outsiders, we noted out to McDonalds, Verizon, etcetera coming back.
But certain ones did more nation, not spending at all. And others saying, you know, we proactively have worked through our '09 budgets in our projections, and we are just mapping our ad spend, down 10, down 15 whatever it is to our projections. And there is bit more of measure of confidence in the outlook.
Kevin Reilly
So, anecdotally, what we are hearing from the field that the folks can't believe they will be in business in 2009. But the folks who have a little more visibility, are going shorter. And so, most of the renewal that are with categories that are struggling, folks are buying, but they are buying shorter.
They have less visibility in terms of their business. The auto situation is difficult one. That's clearly local. Auto dealers are under a great deal of stress and strain. The ones that are buying, are buying short. As they sort of work through their issues.
But so, anecdotally, it is for those that are buying, they are buying a little more short. We do have some customers that are saying look, I'm not buying it first. I need to see how the year shapes out.
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