Question-and-Answer Session
Thank you. [Operator Instructions]. Troy Mastin of William Blair & Company, you may ask your question.
Troy Mastin - William Blair & Company
Thank you. I'm curious why the high-tech/telecom vertical was so strong in the quarter in Direct Marketing, if there is particular customer there, a new business plan, or maybe a subcategory that was strong?
Dean Blythe - President and Chief Executive Officer
Troy, this is Dean. From a category prospective, it is in the high-tech sector that drover that? and high-tech sector is a larger part of that and there were probably about four to six big customers that had good growth. So it was more, it was widespread, it was existing customers spending growing in that vertical.
Troy Mastin - William Blair & Company
Is this kind of that growth that can continue or do we have a tough comp coming up? I'm just thinking Direct Marketing growth going forward? If this vertical stays strong, maybe you can kind of fold in similar growth rates going forward, [inaudible] got a tough comp, is there a risk of deceleration there?
Dean Blythe - President and Chief Executive Officer
Are you talking about the vertical, Troy, or the overall?
Troy Mastin - William Blair & Company
Well, it seems like that vertical drove most of the growth of your all business, and I don’t know if you've got a tough comp that we should be thinking about or if there is some reason [inaudible] grow as robustly to where it might face a deceleration in Direct Marketing business in the next few quarters?
Dean Blythe - President and Chief Executive Officer
Yes. Certainly, high-tech was the driver of the growth in this quarter. I don't anticipate that we have any particularly tough comp coming up, but obviously to generate growth longer-term we need to have more players contributing to that growth rate. So, we do need get some, or the other verticals growing in order to generate sustained growth over time.
Troy Mastin - William Blair & Company
Okay, good. And then on the Shoppers business, it seems like others, maybe some newspaper companies and other media companies, had success with it. Things deteriorated a bit through the quarter. I'm curious if you saw the pace of business through the quarter get worse and how it looks thus far in April?
Dean Blythe - President and Chief Executive Officer
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