Question-and-Answer Session
Thank you, sir. At this time, we would like to begin the question-and-answer session of the conference. [Operator Instructions] The first question comes from Paul Ginocchio with Deutsche Bank. Sir, you may ask your question.
Paul Ginocchio - Deutsche Bank Securities Inc.
Thanks for taking my question. Just is that 30 million of cost savings, is that new or incremental? I think you imply that you're actually spending more in advertising and marketing now than a year ago, I just want to confirm that?
Steven M. Blondy - Executive Vice President and Chief Financial Officer
Well, the 30 million cost savings? good morning, Paul. The 30 million in cost savings is versus our original guidance and is allowing us to get after expenses to be able to achieve our revised guidance that we’ve provided in February.
Paul Ginocchio - Deutsche Bank Securities Inc.
Okay.
Steven M. Blondy - Executive Vice President and Chief Financial Officer
The advertising investment is? we are continuing to advertise heavily I think in the first quarter. Advertising is around $17 million expense.
Paul Ginocchio - Deutsche Bank Securities Inc.
Okay. And then just wanted some clarification on the write-down, and so has no impact on the amortization of the tax asset?
Steven M. Blondy - Executive Vice President and Chief Financial Officer
Correct.
Paul Ginocchio - Deutsche Bank Securities Inc.
So, it’s in accounting versus sort of? Okay. Just want to be clear on that. Thank you.
Steven M. Blondy - Executive Vice President and Chief Financial Officer
Thank you.
Operator
The next question comes from Mr. Peter Salkowski with Goldman Sachs. Sir, you may ask your question.
Peter Salkowski - Goldman, Sachs & Co.
Yes, good morning. David, I’m wondering if you can give us some sort of sense on how I think they are progressing in the second quarter, I know you guys showing [ph] and telling those once in a while and what you're seeing relative to how the first quarter came out? And then I have a follow-up.
David C. Swanson - Chairman and Chief Executive Officer
Yes, Peter, while we're reaffirming the outlook for the year, we're not providing quarterly guidance. As you know, while we have excellent revenue visibility, ad sales visibility, and you and I had this discussion a couple of months ago, is not what it used to be when we were in the print-only business. With the significantly higher percent of our sales that are digital sales that have these very short fulfillment cycles, they affect ad sales right up to the last day, so we just are not giving quarterly guidance on and sales.
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