Arctic Cat Inc. F2Q10 (Qtr End 10/03/09) Earnings Call Transcript

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2009-10-30 20:25:17.0

Tags: Financing, Call Transcript, Earnings, Arctic Cat Inc., Sales Strategy, Financial Accounting, Investment, Sales Force Management, Sales, Finance, Seeking Alpha

Question-and-Answer Session

Operator

Thank you, sir. (Operator instructions) The first question comes from Rommel Dionisio. Please go ahead.

Rommel Dionisio – Wedbush Morgan

Hi, good morning, thanks. I wonder if you can just talk a little bit about the competitive promotional environment, I think we have seen that moderating somewhat, and I am wondering if you could just talk about that for both snowmobiles and for ATVs please?

Chris Twomey

Yes, I would say that we have seen some moderation in that. We – we’re aggressively – we had a very aggressive finance program out for Q1. Actually for Q2, ended at the end of September and we have taken that down a bit. It still is equal to or better than anybody in the industry.

On the snow side of the business, our programs are above what they were last year, but are equal to or better than the other competitors. So in general, I would say, maybe there has been a little more aggressive ATV activity, but that seems to be slowing a bit and there is about the same level of snowmobile activity and doesn’t seems to be a lot of interest in raising that level of activity.

Claude Jordan

Yes. And one thing I would like to add is, on the ATV side is, on the first part of the year, first – quarter one and quarter two, we did go out with some aggressive retail financing with 1.9%, which basically when you consider sales were down, we’re able to go hit and drive some additional retail sales, we have actually taken care this year. So we felt pretty good about that.

In terms of the competitive environment, I am not saying where the competitors are much more aggressive than last year. They all are going in different directions. Some may go in the direction of higher dollar rebate, other ones are going with extended warranty. We’ve basically chosen the path of more on the retail financing side.

Rommel Dionisio – Wedbush Morgan

Okay. Thanks very much.

Chris Twomey

Yes.

Operator

(Operator instructions) The next question comes from Steve Baughman. Please go ahead, sir.

Steve Baughman

Good morning, guys. Thanks for taking the question. Just real briefly wondered if you can just – the recall that the CPSC announced yesterday, does that going to have any material financial impact?

Chris Twomey

No, it’s not. It’s a relatively small number of units, about 3,000 units totally. And it’s a vendor related issue, so we will recover most of our – first of all it’s not a big dollar item anyway. It’s a very small part and a easy fix, so there is not a lot of money in it, and that’s vendor related, and we will recover most of that cost from the vendor.

 

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