Question-and-Answer Session
Operator
(Operator Instructions). For your first question we'll go to the line of Charles Strauzer.
Charles Strauzer - CJS Securities
Hi, good morning. If I can start kind of big picture and work backwards. If you look at the industry, you are talking about 1000 printers or so being shut in the last 12 months. Given that you are kind of on the pulse point of the industry, does it feel like there is acceleration underway of this contraction that's been long awaited and expand a little bit on that if you can?
Tom Quinlan
Sure. Charlie, the way I would put it to you is, if you could go back and picture a graph, where you've got a bid and buy mentality at the top half, we don't add a lot of value there. You've got a number of players that were playing in that part of the graph I'm call it. People then moved down to doing bundled buys. Again, that is where there is more value added by people like us, and there is less people that can do it.
Now you are at a point in our industry where it is all about the total cost of ownership. Once you get to that point, that's a homerun for us, because that's where there isn't anyone else that has the services, the diversity of products that we have, that can offer that to somebody. It's a great, great time for us from a sales standpoint. That is why we are kind of excited by it.
For our sales people to go in and tell their customers, look, we can compress your costs and we can improve your ROI. There's not many people that can do that nowadays. So, as a result of that, as a result of credit still being tight, and I'm not saying everybody overlevered themselves in the industry, a number of players did. However, the ability to reinvest back in this business is a heck of a lot tougher for people that just have those one or two products.
Think about it. This management team and what we've been able to do this year. We were able to put forth a $1.8 billion offer for a company coming out of bankruptcy. There is no other strategic that could even think about doing it. We have been able to keep our monthly payroll deduction costs from our employees' payroll checks for healthcare the same in 2008, 2009, 2010.
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