Question-and-Answer Session
Operator
(Operator Instructions) Your first question comes from Edward Aaron – RBC Capital Markets.
Edward Aaron – RBC Capital Markets
On the new adjacencies, I understand the thought process behind that business opportunity, but I'm a little surprised that a product like that is going to have your brand name on it and be sold through your dealer network. I guess I kind of think of the Polaris brand as a little cooler and tougher than that. Can you just help me understand the thought process behind how you're positioning that from a distribution perspective?
Scott Wine
I think I used the word unique distribution in my prepared remarks. This will not initially be sold through the Polaris dealer network. These products are designed for master plan communities and there are specific dealers that support those markets. We have a small sub set that we've been working with for the initial launch of the product and we actually feel like the Polaris brand name is a strength that we'd like to leverage and we'll play that out over the next several quarters as we launch the product.
But that's the strategy. That's the reason we announced it today. We've got the dealer show next week where we'll announce most of our new product news, but because this is not specifically designed for our current Polaris dealer network, we thought it best to go ahead and announce it on the call today.
Edward Aaron – RBC Capital Markets
Thanks for the clarity on that. To what extent have you challenged your commitment to the Victory business? The market's been cut in half and that's not necessarily unique to the motorcycle industry but the share kind of plateaued even while that was happening. Is there enough demand in that business over the next couple of year? Do you see it to be really sufficiently profitable there? And then also, as far as your dealers are concerned, they have to make a pretty big inventory commitment for that product to have the full line in their stores and perhaps right now the turns aren't enough to support that. Have you thought at all about potentially not staying with that business or what would you need to see to kind of change how you're positioned there?
Scott Wine
Absolutely. We have taken an incredible sober look at it. It's one of the things about being new, you have a chance to look at everything and while it is a very difficult year, we still feel very good about the long term potential of Victory in our business.
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