Question-and-Answer Session
Operator
Thank you. (Operator instructions) We will take our first question from Mike McCormack with JP Morgan.
Scott Gomez – JP Morgan
Hey guys, is actually Scott Gomes for Mike McCormack.
Don Shassian
Hey, Scott.
Scott Gomez – JP Morgan
Couple of questions on the promotion and as well on DSL. Just wondering if you could talk a little bit about the reception you had to this promotion versus past ones, how you view this one relative to previous ones in terms of both reception and the expense that you incurred for the promotion. And then secondly, obviously very good results in the video side, DSL as well, although DSL I thought may have been a little bit higher. Wondering if there is anything we saw in the DSL churn that may have limited how much benefit you got from the promotion this quarter.
Maggie Wilderotter
Let me kind of cover the promotions and give you a little bit more detail on that and then Don can jump in. I would say this is probably the most successful promotion we have ever run. So the recession in the marketplace was terrific. As I also mentioned, we wanted to focus these promotions to really go after win-backs and new customers. So we always allow our current customers to participate in our promotions, but in the case of this specific promotion for the high-speed netbook, and existing customer also had to buy our Peace of Mind service. So we put a little bit of a speed bump in place for existing customers. So we didn't see the same level of take on existing customers for this type of our promotion, which is a good news story. We still had a number of existing customers take this, but we also got a revenue lift somewhere around $12.99 per customer.
We did not see any issues on churn for high-speed. Actually, we were very pleased with the results that we brought in on this promotion, because we didn't change the price. As a matter of fact, our high-speed light product set that we introduced a year ago at $19.99, we moved up to $24.99. So we had a slightly higher price point also in the marketplace as an entry-level. So net-net, we think that the high-speed numbers are very, very good.
On the video side, one of the things we tried to do with this promotion different than any promotion done in the past is to lead with video, because we felt if we could get into the marketplace with a very strong video offer and pull away cable customers, especially at a time when they were all doing rate increases, we would also be able to pull over other services. Which in fact we did. I say over a third of all video promotional customers took both high-speed and video from us; in addition, over 60% of those customers took voice as well as video or some combination of triple play. So over 75% of all the customers were new customers to Frontier.
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