Question-and-Answer Session
Operator
Thank you. (Operator Instructions). Our first question comes from the line of Christa Quarles with Thomas Weisel. Go ahead.
Christa Quarles - Thomas Weisel Partners
Hi. A couple of questions. First, Bob, as you've kind of entered yet another category, I am wondering if you could give us some data, anecdotal or otherwise on how critical mass in a particular category and what that does to the ad rates that are you are able to charge in the monetization list that you are ultimately able to see? Such that in each incremental acquisition in a category for example monetizes it X percent higher rate.
The second question kind of goes back to the class of acquisitions. So, one of the comments that you made in your remarks centered on the idea that, you know, acquisitions are getting on the platform faster, and are becoming more profitable faster. I was wondering if you could kind of go back to the, you know, the class of '06 and '07 and just talk about, you know, how the performance has been to this point? And then I have a housekeeping question. Thanks.
Bob Brisco
Let me take those questions in turn. Regarding acquisitions into new categories for Internet Brands. The revenues and costs behave differently. So, on the revenue line, as you allude to, the more sites that we add in a category, the higher the yields can go because we are able to sell advertisers multiple sites at the same time. I would say that that is the least of the leveraged points compared to cost side, where we get economies scaled so quickly by adding incremental revenues and websites inside of a category.
So, our fixed costs, which would be general management, technology, some of the content expenses and such were able to spread over more sites as we go. So there is a list on both sides that, say on the way in though we get more of the list on the cost side. Then overtime as we expand sales forces, the revenue list can be significant as well. It is harder to dimensionalize the list is adding incremental sites but probably it is significantly accretive to the ECPM that we are realizing overtime.
On the second question which is essentially the same store sale question of sites that we have owned for more than a year, more than two years and in some cases now actually into the third year. Their performance has been about the same across all. So, in this call we guided that we are seeing 10% organic growth year-over-year. We do internally dissect that the best we can by vintage, when we acquired the asset and the performance is relatively comparable over all of those years.
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