Question-and-Answer Session
Operator
Thank you. (Operator Instructions) Our first question is coming from Derek Leckow with Barrington Research. Please state your question.
Derek Leckow - Barrington Research
Thank you. Good morning and welcome Joe. First question is about the unit volume growth. I am trying to gauge some of the comments here relative to market share. Did you give the total meter unit volume and can you also give us some more color on some of the IRI data outside of the cash market? You gave cash at I think 28.7% share. Do you have any other data around that?
Ron Rubin
Well, overall in terms of the price volume for the full year Derek, the?
Derek Leckow - Barrington Research
Yes, I’m just trying to get a sense for the unit volume in 2008.
Ron Rubin
Overall, for the year unit volumes are up about 14%. That is off-set obviously by about 6% price and about 1% related to increased rebates. The pricing like we discussed, is really primarily coming in the mail service area where we’ve gotten more aggressive in volume based pricing arrangements.
Derek Leckow - Barrington Research
Okay, and this is total units? Let me get this straight, is it meters and strips or are you talking just??
Ron Rubin
Yes.
Derek Leckow - Barrington Research
Okay, that’s the total. Do you have it broken out by meters and strips or can I figure that out somehow by using the strip to meter ratio that you gave?
Ron Rubin
Yes, we haven’t traditionally given that out. I think probably?
Scott Verner
I mean IRI traditionally just gives us information based on 50 count equivalents on one hand and then IMS will give us information just based on strip volume. So we don’t actually get it in terms of meters. We also assume Derek, for background that our competitors will give out meters a lot of different ways than we do, but we have a very strong presence in the channels we do business with. They may give more meters upstream, so the most important metric is obviously the strips that are sold.
Derek Leckow - Barrington Research
Okay. So your units were up 14% and what does that equate to in terms of share? Do you have that figure?
Scott Verner
Our overall IRI share?
Derek Leckow - Barrington Research
Yes.
Scott Verner
Our overall IRI share improved to 20.7%.
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