Question-and-Answer Session
Operator
(Operator Instructions) And we'll take our first question from Tom Hayes from Piper Jaffray.
Tom Hayes - Piper Jaffray
Great. Thank you. Good morning.
Robert Buck
Good morning.
Tom Hayes - Piper Jaffray
I guess in regards to the pricing expectation, and I guess specifically with the March increase it's kind of been further on the street. What are your thoughts as far as realization of that increase and then thoughts on the holding the prices through back half of the year?
Robert Buck
I, like last year there was some skepticism in the beginning when prices started coming out because demand was low. And everyone was very pessimistic, so it's going to happen again maybe even three have been announce, that could be two. But, I think they'll be there, it could be wrong but I think it'll stay and good reason for it. I believe the manufacturers needed. We'll try very hard to keep it and we will certainly try very hard to implement it. I think necessary.
Tom Hayes - Piper Jaffray
Okay. Is this is the follow-up that you indicated both on the call and in the queue that gross margin trends in the 23% to 24.5% range, which was about 50 basis points higher than previously range. Could you just comment on your thinking for the higher end of your guidance?
Robert Buck
Yes. At the time we made that announcement in November, we had not -- in December, I'm sorry. We had not seen that rapid dramatic spike in the gross margins from the product mix change that happens when we have more residential. I hope people know that we've told them in the past that commercial products actually have 700 to 900 basis point lower gross margins. And as a residential product mix changes that affects the overall margin rate, which puts us into that 24.5% range.
Tom Hayes - Piper Jaffray
Great. Thank you.
Robert Buck
Thank you.
Operator
And we'll take our next question from Michael Rehaut from JP Morgan.
Unidentified Analyst
Hi, guys. This is actually is Ray Horn for Mike.
Robert Buck
Hey, Ray.
Unidentified Analyst
Just a couple questions. I was wondering if you guys were able to, I think last quarter you did announce as on what the EPS benefit from the price increases on the storm related activity was, I was wondering if you have that for this quarter.
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