Question-and-Answer Session
Operator
Okay, thank you. (Operator Instructions) We have Ed Aaron, RBC Capital Markets. Your line is open.
Edward Aaron - RBC Capital Markets
Thanks. Good morning guys and congratulations for testing the absolute limit of my accounting knowledge.
Peter Hamilton
I am surprised you could stay awake.
Edward Aaron - RBC Capital Markets
So Dusty if you assume the current levels of demand holds is going forward. You are cutting a lot of your business, but obviously I think it's impossible to cut fast enough for what's happening out there. And there is a point at which you finally catch up fair to speak and supply matches demand and you're back step one-to-one replenishment level, if current demand holds when do you foresee that that would happen?
Dustan McCoy
Current demand holds, well first we are not planning on current demand holding it, what we believe will reduce some in 2009 especially in the first half.
Edward Aaron - RBC Capital Markets
I meant the current run rates. So if you take what the last couple of months have been and you're sort of seen, and apply the seasonality to it. Is that... is obviously the first half of the year it's going to be considerably down. Let me have some kind of current, concurrent levels. Are you assuming that it gets worse from where it is the last couple of months?
Dustan McCoy
I think I am probably just trying to understand your question correctly and then let me see if I am heading in the right direction. Our goal even in a down market in 2009 is to exit 2009, so that we have pipelines much closer to what we would view as our deal. And frankly our plan is to get in to our deal in most of our businesses. If that works to occur then and the market where to flat, we are going to need to make significant numbers of... have a significant increase in the number of boats and engines that we make it, actually quite significant.
So we have made a decision in 2009 to continue to produce at levels that are dramatically lower than even the sort of retail levels you saw in the fourth quarter. And in general thinking that we are... we might need to, if the market were to flatten, increase production by way north of 50% quickly in order to get on an even keel basis. Is that what you are looking for?
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