Full Transcript of iVillage’s 3Q05 Conference Call — Q&A (IVIL)

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2005-11-20 17:46:32.0

Tags: Revenue, Pricing Strategy, iVillage Inc., Transcript, Internet, Pricing, Marketing Research, Operational Accounting, Marketing, Finance, Seeking Alpha

Earnings Call Excerpt

Here’s the entire text of the Q&A from iVillage’s (ticker: IVIL) Q3 2005 conference call. The prepared remarks are here. We recognize that this transcript may contain inaccuracies - if you find any, please post a comment below and we’ll incorporate your corrections. And please note: this conference call transcript is a Seeking Alpha product, so feel free to link to it but reproduction is not permitted without the explicit permission of Seeking Alpha.

Q&A

Operator

Operator Instructions We have our first question coming from William Morrison of JMP Securities.

Q - William Morrison

Hi, Doug, I was wondering if you could talk a little bit about how much of your inventory looking forward is tied up in longer-term deals that were negotiated maybe a year or two ago? And when do some of those longer-term deals start coming up for renewal? And just what kind of an impact that might have on pricing across your network when those deals do come up. And then secondly, I was wondering if you could comment about the new relationship with Yahoo!? What you have been seeing in terms of modernization now that you have switched from Google to Yahoo!? And that's it. Thanks.

A - Doug McCormick

As far as deals are concerned, interestingly enough, years ago we had far more longer-term deals in the beginning of the Internet. I would say that now a good deal is maybe two years or one year. There's still a lot of business coming in, much like spot television, in the quarter for the quarter. Which actually in an environment like this is great, because in a seller's market you can really take advantage of pricing and optimize the revenue. I think we also put a press release out during the quarter that we're doing business, we hired a company called Rapt, which is an inventory optimization software company to help us better get the highest possible yield we can from our revenues. So we feel pretty good about that. And we're happy to be in a market where we don't have to live a lot of deals that might have been cut years and years ago. To give you specifics of how much goes into a long-term basis, it is really diminimus in terms of that. So we're not living with any bad deals.

Q - William Morrison

While you are on that subject, I was just curious if you could comment about how the relationship with Rapt is developing? And exactly what they're doing for you, and what kind of a benefit you might see in terms of translating the better inventory management into, whether it is pricing or revenue uplift?

 

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