Question-and-Answer Session
Operator
(Operator Instructions) Your first question comes from Imran Khan - JP Morgan.
Imran Khan - JP Morgan
Hi Neil and George, how are you? Two questions: George, if you can help us to understand the pro forma and organic growth rates adjusted for divestiture and acquisitions for 2007 and 1Q '07?
Neil Ashe
And your second question?
Imran Khan - JP Morgan
The second question is surrounding the CPM trend you are seeing. There are a lot of concerns in the marketplace in terms of increasing inventory, how that's impacting the CPM price for banner advertisement and video. If you could comment on that, we would appreciate that.
Neil Ashe
I'll start with the second question first, which is obviously our performance in the fourth quarter demonstrated that we could continue to grow revenue; and in fact, our revenue growth rate exceeded our page view growth rate so we continue to maintain our price and to grow our inventory in the marketplace.
George Mazzotta
To answer your first question we will not provide you with guidance or pro forma estimates about what our growth rates would be ex these divestitures, other than to say what these businesses represent for us in 2006 which we just disclosed, $7.8 million in total revenue for the full year 2006.
Operator
Your next question comes from Youssef Squali - Jefferies and Co.
Youssef Squali - Jefferies
Two questions. In formulating your guidance for '07 how much of that is predicated on a strong uptick from Vista and the gaming platforms being rolled out?
Second in terms of page views, we saw your page views consumption down year on year and also sequentially. I was wondering if you could comment on that? What's baked into your guidance? Are you assuming any pickup in usage and pricing? Thanks.
Neil Ashe
So first as relates to our growth in 2007, our expectations for Vista and the game platforms, we have been very consistent in our expectations that we can continue to grow our users and our usage and continue to grow our revenues. While these are important components of our growth rates we have not, as we have said consistently, expected large increases related to Vista. Specifically to the video game cycle, that's a longer term cycle for us as most of our revenue comes from video game publishers who spend more dollars per game with larger installed bases.
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