Question-and-Answer Session
Operator
(Operator Instructions) Your first question comes from the line of Nishu Thood from Deutsche Bank. Please proceed.
Nishu Thood - Deutsche Bank
Thanks. Good morning.
Richard Dugas
Good morning.
Nishu Thood - Deutsche Bank
The first question I wanted to ask related to the cost savings initiative. I had seen that you'd decided to close down the DiVosta headquarters, I believe. So I wanted to get just your thoughts on that as it relates to the cost cutting program.
And maybe if you could also just kind of give us some thoughts on how that relates to that brand, given it's almost legendary status in the Florida market?
Richard Dugas
Nishu, this is Richard. I can speak to the brand components. The DiVosta brand is alive and well and we continue to have it in several of our cities throughout Florida. The moves that were made in the quarter were primarily as a result of our SG&A focus and maybe Roger can speak to some of the specifics of that.
But rest assured the DiVosta brand and all it stands for is alive and well and we plan on continuing it through the state. Roger, do you want to comment on the other?
Roger Cregg
Just on the SG&A, of course, this is a whole company, not specifically DiVosta, but we wound up with the reductions, some of them were directly related to the cost of sales, others were related to the SG&A overall net.
We did experience some savings in the second quarter, as we were moving through the quarter taking some action. And we also benefited in the second quarter from some of the actions we took in the fourth quarter and in the first quarter as well.
So, we do have, as I mentioned, additional savings put into third quarter guidance that we gave out there, but overall, again, some of it was based on the construction process in DiVosta from what we could get in the market on a purchase versus doing it ourselves.
Nishu Thood - Deutsche Bank
Right. And just on those cost-saving targets I think you'd mentioned when you announced the restructuring program, $200 million annually. I know in the guidance you gave for the third quarter, you'd given an indication SG&A might be around 10% or so.
Is it that kind of correlates being roughly on track with that $200 million annually, so we would expect maybe $50 million of savings in the third quarter?
Roger Cregg
Yes, we were even more specific, I mean, for 2007 we gave guidance of roughly about $90 million to $110 million in gross savings against a charge of about $40 million to $50 million, so we're looking this year to get a net savings of close to $50 million to $60 million for the year.
The third quarter, I would roughly estimate that we've got about 110 to 130 basis points already included in that 10% to 10.5% guidance. Now that would equate to roughly $30 million, $35 million in the SG&A line.
But we also have a savings that will benefit for them in the margin line as well as we absorb some of our costs into inventory. So, we were looking for a gross savings overall so from a gross dollar standpoint we're well on track for that.
And we feel pretty comfortable with where we're headed and what we've done and what we've communicated.
Nishu Thood - Deutsche Bank
Okay. Thanks. I'll get back in the queue.
Roger Cregg
Thank you.
Operator
Your next question comes from the line of Kenneth Zener with Merrill Lynch. Please proceed.
Kenneth Zener - Merrill Lynch
Good morning.
Roger Cregg
Good morning Ken.
Kenneth Zener - Merrill Lynch
I just want to follow-up on that SG&A question. You guys did about $1.1 billion in SG&A in '06, is that you're savings, call it, roughly $100 million target, kind of $1 billion in SG&A?
Roger Cregg
Yes, our target was roughly about $200 million on an annual basis, so okay, it all depends on the volume, of course and we haven't given anything for 2008 at this point. So, we have to watch the volume and the relationship between the SG&A and that volume.
Kenneth Zener - Merrill Lynch
Okay. And now just want to understand better the Del Webb versus traditional split again. How much of the impairments were tied to Del Webb in aggregate if you could kind of describe it that way?
And the reason I ask is in your February 2006 Investor Day conference, you guys talked about the Del Webb and the future path of Del Webb and at that time you had about 40 active communities, 42 is what it said in the handout.
Going up to 100 by 2008 with 11 in Northern California, 10 in Arizona. I'm just trying to understand how much these impairments are tied to your larger, longer-term communities?
Vinny Frees
Ken, This is Vinny Frees. Maybe I can help you with a little bit of insight into that. Certainly, we reviewed our Del Webb communities, just as we reviewed all of our communities. We identified 13 projects that were Del Webb projects.
Now that might equate to 30 active selling communities and we impaired just under $200 million related to those Del Webb communities. $200 million relates to the impairments of $603 million for the total company in the second quarter.
Kenneth Zener - Merrill Lynch
Right. I guess what caused the 120% increase this quarter in impairments relative to that 750, you know, is that large number relative to all cumulative, was it, so there seemed to be a step function in the deterioration of the markets or was that the ice was so thin under these other incremental 100 communities that were impaired?
Roger Cregg
That's right, Ken, it was the continued deterioration through the second quarter that drove a lot of that and, of course, you're looking at the pace, you're looking at the price and, you know, given the environment with the subprime and the mortgage availability, as well as the impact from people having to sell a house to buy a house, all of those things drove a different condition in the second quarter than we saw if in the first quarter.
Kenneth Zener - Merrill Lynch
But it wasn't focused on the Del Webb, so that one's still doing better, I mean just looking at the impairment that you guys outlined.
Richard Dugas
Well, just to highlight the numbers that Vinny said, Ken, approximately one-third of the charges related to impairments were Del Webb-related and Del Webb relates to just under 50% of our total business, 44%, 45%.
So, you can see it's still performing a little better, and as Steve indicated, our cancellation rate continues to be better there, but as Roger indicated, the market did decline in the second quarter causing the change.
Kenneth Zener - Merrill Lynch
Thank you.
Richard Dugas
Thank you.
Operator
Your next question comes from the line of Rob Stevenson with Morgan Stanley. Please proceed sir.
Rob Stevenson - Morgan Stanley
Good morning. Can you guys talk about incentives and discounting and sort of where that sort of stood throughout the quarter and whether or not there was material difference between the Del Webb and the Pulte brand?
Roger Cregg
This is Roger, Rob. We continue to see roughly around 8% to 10% to 11% on average for the Company around on discounting and incentives. We're pretty comparable to the first quarter and again, the environment that was never based on closings that we experienced in the second quarter.
And as we saw the deterioration going forward into the second quarter, some of the changes are now becoming in base prices as well so maybe Steve can comment a little bit specifically about the differences there.
Steve Petruska
Yeah, Rob. I mean as it pertains to discounting, in past environments we would have kept our sales prices high and then ran a discount off of that. As we continue to sell homes, we try to sell them really kind of now today at more of a market price and use that on our pricing sheets.
But, our discount tends to remain flat even though our margins kind of continue to deteriorate, because the base price that we start with when we release a new phase might be lower than what the base price was in the previous phase based on market conditions.
As it pertains to the Del Webb buyers specifically, which was part of your question, we've experienced similar things there in those Del Webb communities. Although, the buyer profile, the backlogs are a bit larger in the Del Webb communities and we strive not to discount as much because we disrupt more of our backlog.
But, in this environment we haven't been able to be as diligent on that just because prices continue to deteriorate and if that Del Webb buyer wants to close on their home; their new Del Webb home, they often have to discount their personal residence to make that closing.
And they're very aware of market conditions and certainly not shy about asking for a price that's more relative to today's current environment when they come back to the closing table.
Rob Stevenson - Morgan Stanley
Okay, and then as a follow-up question, what are you guys seeing today in terms of sort of same-store days to build given what's gone on in the labor market, et cetera? Have you been able to sort of cut any material amount of build time out of the equation?
Steve Petruska
Rob, that's been something that is part of our simplification process that we've really been focused on anyway, and the short answer to that is yes, we've been able to gain a lot of efficiency. A lot of it by process for us as we continue to simplify our plans, but certainly, the availability of labor and the desire for contractors to be on the job site and continue to employ their workers has also helped.
Rob Stevenson - Morgan Stanley
Do you have any sort of anecdotal even evidence, I mean, in terms of what that sort of magnitude is these days?
Steve Petruska
I do, but it's kind of all over the board because it's not one size fits all. But I'd say we're experiencing 15% to 20% improvement in cycle times with goals that are even bigger than that.
Rob Stevenson - Morgan Stanley
Okay. Thanks guys.
Richard Dugas
Thank you.
Operator
Your next question comes from the line of Alex Barron with Agency Trading Group. Please proceed.
Alex Barron - Agency Trading Group
Yes, thanks guys. I was wondering if you had more specific breakdown in terms of the number of communities by the regions? I appreciate that you broke out the dollars.
Vinny Frees
You mean on the impairment?
Alex Barron - Agency Trading Group
Yes.
Roger Cregg
Okay. So you saw our slide that was included in our webcast this morning?
Alex Barron - Agency Trading Group
Right.
Vinny Frees
I don't have that information readily available. I know we will be putting that into our 10-Q.
Alex Barron - Agency Trading Group
Okay, I got it. I guess, the second question I wanted to ask you is when you go through thinking about what gets impaired and what qualifies for an impairment, is the test basically speaking that a company has to have an operating loss?
In other words, operating margins go below zero, or is it more that gross margins have to go below zero before you impair something?
Roger Cregg
No, Alex, this is Roger. The gross margins have to be below your disposition costs. So, that's the level of impairment and then you run a cash flow and if you undiscounted, and if you get a negative cash flow from that, then you come back and you discount it.
And there are a lot of assumptions that go into it because you have to assume that the project is built out. So, it's not just your current environment, but if you've a project that's going to last three or four years, you make assumptions on price and cost and pace out over that time period and then you bring it back and make the adjustments based on that.
So, it's much more complicated than just looking at currently where you are, but you have to make assumption about the future as well.
Alex Barron - Agency Trading Group
Got it. And how successful do you guys think that event you had in June was? I know you've maintained those same prices going forward?
Steve Petruska
Yeah, in many communities we have maintained those prices. On an overall basis, it was very successful. Although, you know, we saw some buildup to the event where I think that our sales teams were trying to make it successful for that weekend. And certainly when you sell a whole lot of homes in one single weekend, you see kind of a post mortem that says that we drained our lead bank pretty well.
So, on an overall basis, though, I still think that our operators would tell you that it was a successful event on an overall basis.
Alex Barron - Agency Trading Group
All right. Thanks a lot, guys.
Richard Dugas
You're welcome.
Steve Petruska
Thank you.
Operator
Your next question comes from the line of Greg Gieber with A.G. Edwards. Please proceed.
Greg Gieber - A.G. Edwards
Morning, guys. Richard, the question I had for you was really not, you know, near-term but it's looking out a few years. If I remember back in the 2005 period in some of your conferences, I got the impression that you were kind of building an infrastructure that could eventually handle, 70,000 a year in the way of closings.
Obviously, that's sort of level for any builder today is a pipe dream. I just wonder what kind of infrastructure, what sort of volume, you know, one, two, years down the road, your infrastructure currently could handle?
Richard Dugas
That's a good question, Greg. We believe the infrastructure that we put in place after our announced restructuring that we announced in May can probably handle 20% to 30% volume improvement from here, if not a little bit more.
We did take a strong look at the top of the organization and how we're organized and the number of areas that we have, the number of divisions we have, etcetera, but we purposely wanted to make sure that we left enough backbone to be able to do just what you said, to increase business on a same-store basis fairly substantially.
So, clearly, the organization structure we have today can't handle 60,000, 70,000 units down the road but it can handle 20% to 30% more business than we have today.
Greg Gieber - A.G. Edwards
Okay. You also at the same time talked about a revolution in homebuilder management and given how antiquated the industry is, there are things that I thought were exciting. What's happened to that? Have you had to roll it back some, just sort of put it into suspension? Or did you decide this industry really isn't ready for that type of radical movement yet?
Richard Dugas
No, actually we believe that probably we're getting more traction on those efforts today than we ever have. Frankly, when the market's going great it's difficult to really see the opportunity that is before you. But, now that things are tough, it's a lot easier for us to see where we have opportunity.
Specifically, you're speaking to our overall simplification supply chain efforts, efforts to reduce cycle time and overall become a much more efficient operator. We've used the term ala Toyota.
We're very much on track with that effort. It's a long-term view, it's not something that you see quarter-to-quarter but we believe the focus here is on process change, the way we construct and build and deliver our homes as opposed to just the day-to-day change you get based on the market environment.
So, we're very much on track with those efforts and do believe the industry is very ripe for that. We call it our simplification efforts. So stay tuned for more in the future.
Greg Gieber - A.G. Edwards
That's nice to hear. My final question really has to do; I think it's a follow-up to a previous question, on Del Webb. You did have an aggressive schedule of planning to open new Del Webb communities, particularly smaller ones. What is your current schedule? And you put a lot of that on temporary hold or are you proceeding?
Richard Dugas
Well, I'll start to answer, this is Richard, and then Steve can give a little more detail. A lot of the plans that were in place over the years, the past couple years for Del Webb, a lot of those communities have been opened over the last 18 months or so. So, we're substantially up in our Del Webb community count.
However, going forward, as the market has deteriorated a lot, all of our new land purchases have been put on hold, Del Webb and otherwise, if we do not feel they can meet kind of today's pace and price assumption. So, you'll see a corresponding decline in overall community growth with Del Webb as well, but that's not to say that we're not much bigger in Del Webb than we were. Steve, maybe you can give a little detail.
Steve Petruska
Yeah. As Richard mentioned, Greg, the activity that we've taken around diminishing our land pipeline has impacted Del Webb as well as Pulte communities, but on an overall basis, I mean our Del Webb community growth is still there.
In fact, we've got a couple of openings coming this month in Georgia. We continue to see market opportunity. The demographics, in spite of what's happening to the housing market, the demographics aren't changing.
And it's still, for us, it's a very, very favorable demographic to go after and we've got the best brand in the business to do it. And we're still going to drive to make that an important part of our business.
Richard Dugas
Greg, in addition to what Steve mentioned in Georgia, we've opened this year a new community in Charleston, South Carolina. We've opened up a new penetration outside of Las Vegas called Mesquite, very successful project. So, we've had a number of openings adding to our success.
Operator
Your next question comes from the line of Stephen Kim with Citigroup. Please proceed.
Stephen Kim - Citigroup
Hello?
Richard Dugas
Hi, Steve.
Stephen Kim - Citigroup
Hi. Sorry about that, I was on another call. Okay. I wanted to ask you a couple questions if I could about your can rate, actually. The backlog can rate, which is kind of the way we track it, looks like it was pretty good this quarter, by my reckoning, it was like 22%.
It was down sequentially, about 400 basis points. And I just wanted to get a sense for how you think cancellations trended through the quarter and whether we can expect to continue to see that can rate as a percentage of backlog sort of remain under control here?
Steve Petruska
Stephen, in raw numbers, we saw more cancellations every month sequentially throughout the quarter. Because our signups were for the quarter -- we had a better month signup-wise in June, because of the contests that we ran. It was pretty successful.
Cancellations dropped, cancellation rate percentage, which we calculate off of gross signups, decreased a little bit in June relative to the rest of the quarter. But overall, we continue to see a fairly difficult environment when it comes to cancellations.
I think that your numbers probably shows something that's favorable, because our backlog was growing in the first quarter. So when you compute it as a percent of backlog and our backlogs tend to be a little longer than our competitors due to the nature of the Del Webb communities and the preselling that we do in those things.
And then, we get a little bit better cancellation rate in the Del Webb communities, a little bit lower meaning by better. All those things kind of play into some of your numbers. But, it's still a struggle out there.
I mean consumers come to us that look good all the way through the process, sell their home, but they're very, very aware of market conditions and they still come to us right at the closing time and want a deal. And in some cases, we make the deal. Most cases we try to make the deal.
In some cases, their buyer remorse is still so high, because they're concerned about falling prices, they'll still cancel on us. So, I expect that we'll continue to run in the mid to high 20s as a percentage of gross sales as we move forward and we're just not seeing anything out there today that would tell us that it's going to be any different than that.
Stephen Kim - Citigroup
Okay. I appreciate that color. I was wondering if you could talk about your land supply? In terms of managing your overall land supply, and I guess, I should toss in a housekeeping item which is, I'd love to know how much you had optioned versus owned outright, but as you manage your land supply, it looks like you're running in the mid fives in terms of year's supply if you were to use a trailing 12-month closings number.
Where do you target your land supply, let's say, by the end of the year or three quarters out? What kind of a metric do you use? Do you use it as a year's supply of trailing closings or current closings run rate? What your metric is and where your target is for comfortability in let's say, two to three quarters?
Richard Dugas
Steve, Vinny will give you the breakdown of option and owned and then I can answer the other piece.
Vinny Frees
Sure. The easy one first, Stephen. Steve Petruska had mentioned 192,000 lots under control, 146,000 are owned that and represents about 76% of the total.
Stephen Kim - Citigroup
Okay.
Richard Dugas
A 76/24 breakdown. In terms of our target, if you will, we continue to run focused on the balance sheet and our goal is to continue to lower our leverage overall. As it relates to year's supply, we would like to take our own percentage, our own cumulative down from here, frankly, in the two to three-year range would be nice.
We're above that at this point because, of course, we've been walking away from the options. Our metric tends to be a little bit different in terms of the way that other folks look at it, though, partly based on our Del Webb communities and the longer life of those.
We do have several communities that have gotten multi-thousand lots involved that, frankly, we're pleased with and we certainly don't want to walk away from. So we don't sit around saying, boy, we want to go to 2.2 years of supply or 2.8 or what have you, it's more focused on our overall balance sheet leverage and metrics from that perspective.
Nevertheless, I want to be clear, we do want to drop our land under control for now for the time being until we see some change in the environment.
Operator
Your next question comes from the line of Michael Rehaut with J.P. Morgan. Please proceed.
Michael Rehaut - J.P. Morgan
Hi. Good morning. Thanks.
Richard Dugas
Hi, Mike.
Michael Rehaut - J.P. Morgan
First question, if you could just give us a little bit of insight into the real volatility here with the gross margins that you've seen and that you're projecting to continue going into the third quarter. You actually had a much higher core gross margin this quarter than I would have thought.
And if you could just kind of go into the timing of perhaps, some of these more aggressive spec sales or inventory reduction that's maybe impacting the 3Q gross margins more than normal.
And given this range of maybe 16.5 to 19 to 13 to 14, excluding some of these kind of inventory clearing events, where is the business today? What are orders being written at from a gross margin perspective?
Roger Cregg
Yeah, Mike, this is Roger. First of all, as you know, the volatility in the market is significant, so as we look at all of this, we're here to sell houses and that's what we're trying to do is move the inventory. So based on the market conditions, we're adjusting prices, which is going to fall to margin.
I think coming out of the second quarter at 13.1%, looking at the third quarter of 13 to 14%, quite frankly it's not a great deal of volatility from what we're just seen. For instance, in the second quarter we closed roughly about two-thirds of our volume were spec-related and so, a third was dirt sales.
And so, that's supporting some of it from the dirt side because we do have a better margin on the dirt side. Specifically when you get into the Del Webb projects where, as Steve had mentioned, the backlog's a little bit longer, tends to be longer on the Del Webb side, we've seen that hold up a little bit better relative to just on the traditional side of the business.
So we're being supported with that. From a margin standpoint, there's benefit from the write-offs that we take coming in the future. We've talked about that as well. So we're still seeing volatility on the price side. What you see in closed in this quarter is not what we sold in this quarter.
So I think that volatility is still playing out there, and it's not something I can tell you for the fourth quarter or the first quarter of next year what that's going to be, but given hat we think we see in our backlog, the conditions and the way we priced it and the way we're going to manage our business from a balance sheet perspective is all giving rise to what those margins are going to be to drive volume.
Richard Dugas
Mike, this is Richard. You seem to imply that margins were degrading substantially in third quarter and that's not the case according to our projections.
Michael Rehaut - J.P. Morgan
Aren't you at 19.1 ex-charges in the second quarter?
Richard Dugas
No, 13.1.
Michael Rehaut - J.P. Morgan
13.1? Okay. I have that as a wrong number. The second question I had was -- and just before I go onto the second question, you're saying that two-thirds of the volume that you closed this quarter was spec-related?
Roger Cregg
Yes, roughly.
Michael Rehaut - J.P. Morgan
Okay. The second question, just on the impairments, last quarter you didn't really take any charges in Florida. Now you took about $100 million. I was hoping you can give us a feel for the age of the land that you had taken the charges in.
I think you had mentioned that most of that land is, you had bought in '03 or '04, and given the step-up in charges really that we've seen, are we by and large kind of dipping into an '04 vintage or how much of these impairments also were re-impairments of previously impaired communities?
Roger Cregg
Yeah, Mike, Roger. Again, I think what's indicative of all the geographical segments that we've taken impairments in this quarter is the pricing environment that continue to erode through the second quarter.
So, even though we may have bought projects back in 2004, again, they're not immune from the overall environment. And for us to compete in a marketplace to sell homes rather than just sit on them, of course, we're going to adjust accordingly to those markets conditions.
Roughly about 79% of the projects we impaired during the second quarter came from 2004 and earlier. So again, those are the projects that typically we have today that we're selling out of in a lot of the markets, and that's not just Florida, that's the entire country.
And I don't have information specifically aged by each one of the markets or communities. So overall, very few from the '05, '06 timeframe as you can see and the balance of them we're 2004 and earlier.
Operator
Your next question comes from the line of Carl Reichardt with Wachovia. Please proceed.
Adam Ruter - Wachovia Securities
Good morning. It's actually Adam Ruter on behalf of Carl. I was wondering if you can give us some more details, I think it was the $29 million that you've mentioned the general liability reserve for the product claims? I was wondering if you could talk about what that specifically was for?
Roger Cregg
Yeah, it's specifically for a number of claims. As we look at our quality as a company we continue to be very proactive in that, especially when you are into a large communities like Del Webb, we want to move very quickly to solve our issues on the construction side.
What we ended up doing this quarter and we do periodically throughout the year, is we actually run actuarial assumptions to get our reserves inline with what we're experiencing.
So, what you've got running through there is when you get a claim, you take a look at the severity and the frequency of those claims and you actuarially assume what you need to have a reserve for.
And, of course, it's sort of like the 100-year flood, you think you have the 100-year flood taken care of and then all of a sudden you get another one and it's within the 100-year or so what you end up doing is adjusting your reserves for that.
So we went back and adjusted our reserve this quarter as we actuarially looked at some of the claims that we experienced and that generated an additional $29 million and an increase in the reserve in the second quarter.
Operator
Your next question comes from the line of Jim Wilson with JMP Securities. Please proceed.
Jim Wilson - JMP Securities
Thanks. Good morning, guys. Most of my questions have been answered, but I was wondering if you look at the, I mean the very limited number of markets where your volume now has sort of flattened out or reasonably stable.
Could you kind of characterize what it's taken to get there in pricing or discounts and give a little more color on that if that's particularly kind of DC, Northeast and maybe a little bit in California?
Steve Petruska
Yeah, I think if you look year-over-year, Jim, you're going to find decreases, I think that's where your question is, where were we a year ago, where are we today? I think our operators would show you and our backlog would show you that it changes obviously, by the average sales price in market. But it's down probably a good 20%.
I mean, if your average sales price was $500,000 in DC, it's $400,000 today to move houses and that's a ballpark-type number. But to insinuate that it's stabilized, I mean, we've seen an stabilization in the resale inventories, what I commented on in my comments, it's dynamic out there. It could change tomorrow on us based on what a competitor does.
As Roger indicated, we're going to continue to aggressively try to sell homes at dirt, so that we don't have to build spec houses and that could change tomorrow on us. But on an overall basis I'd say it's down 20 to 25% if you look at it that way in that particular market.
Jim Wilson - JMP Securities
Okay. And could you characterize any, I mean, are some of the markets further down, I suppose a lot more than that right now or any you care to comment on, like, maybe Florida?
Steve Petruska
I don't have the data specific in front of me, so I really don't want to comment on it. But we've got markets that are probably down more than that as well.
Jim Wilson - JMP Securities
Okay. That's fine. Great. Thanks.
Operator
Your next question comes from the line of Dan Oppenheim with Banc of America Securities. Please proceed.
Dan Oppenheim - Banc of America Securities
A bit more about some thoughts on pricing out there. You'd mentioned Orlando, orders up 82% year-over-year, where you've been aggressive on the pricing side.
As you think about the Central region or other areas such as Southern California where there are credit issues, do you think that's it's sort of a, it's a problem that's not even price sensitive where the buyers can't get the mortgages no matter what you cut the prices to there?
And how do you think about this as we see lenders continue to cut back on types of mortgages that are being offered to customers as that could increase more Mort?
Steve Petruska
I'll talk just about some of the sales issues and let Roger talk about some of the mortgage issues. You know obviously, Dan, the demand for our product is relatively inelastic and I'd say the world relatively, but in most of these markets that you talk about, even especially Orlando I think is a great one to use as an example.
We've got continued job growth in Orlando. We've got fairly decent macroeconomics. We just have a massive oversupply. So it's not like consumers are being priced out of the market by mortgages or anything else, it's more of where can I get the best deal relative to everything that's going on in the marketplace.
And they continue to shop, they're very savvy, and they are shopping for the best deal. And that is affecting our ability to sell as we dynamically change prices and look at what's happened on a week-to-week basis.
But affordability factors in places like Orlando, I mean, we're not bumping up against anything there, even with the loss of the sub-prime, I think that Roger spoke, and I'm going to let him talk here in a second, to the strength of our buyer.
I mean if you just look at the FICO scores and those types of things, we continue to see a strong buyer that's in a very, very strong negotiating position walking through the door to buy homes.
Roger Cregg
Dan, this is Roger. On the mortgage side, of course, we're not subject to the very low end, so we're not suffering from that standpoint. So directly because the sub-prime is a very small percentage of our overall business and has been, the direct impact is not significant.
Certainly, there's a ripple effect and you've got the domino effect that comes through where, again, where there are others that had to sell a house to buy a house, and if they're dependent on it and we're dependent on it, there is a dampening in the demand overall.
But generally speaking, our direct impact is something we can quantify. The indirect impact is the overall demand in the marketplace that we're seeing and, of course, right now the demand has been dampened.
Richard Dugas
Dan, this is Richard. Just to put one more point on that. We continue to believe that consumer sentiment is a much bigger factor in the downturn right now than lack of available mortgage product. Clearly, that's a percentage of it and folks that previously could qualify can't today.
But there's ample evidence that people are just even not shopping, traffic levels are down, etcetera. So it's this malaise where people are kind of waiting until they believe things have bottomed.
Dan Oppenheim - Banc of America Securities
Thanks. And I guess a follow-up. Just thinking of the Del Webb business. Can you give us a better sense in terms of how much that's out performing in terms of what net order trends were for the quarter relative to the rest of the business?
Richard Dugas
I don't think we have any details on that. I think what we can tell you is that we continue to see a Del Webb buyer that would like to buy our home. That buyer segment is not characterized as much by a non-desire to purchase even at these prices.
The problem for the Del Webb buyer is inability to sell their existing home.
Dan Oppenheim - Banc of America Securities
Right. I guess it'd be helpful if you could talk about cancellation rates for that business and presumably you need the orders for the cancellations to just we have more color.
Roger Cregg
Dan, we gave that in our prepared comments, our can rate in Del Webb was down 530 basis points versus our can rate for Pulte, Pulte specifically.
Operator
Your final question comes from the line of Susan Berliner with Bear Stearns. Please proceed.
Susan Berliner - Bear Stearns & Co.
Good morning. I just wanted to know if you could help me out and tell me what the cash use was in the first half of the year? Because I know in the second half you've articulated you're going to generate in excess of $900 million?
Roger Cregg
Yeah, basically, Sue, this is Roger. Basically we've put in about $650 million into the business so far this year, and roughly about $380 million went into inventory. House alone, as I mentioned earlier, moved into the second quarter, and that's house without land, we basically invested about $250 million for the seasonal build.
So far land that we've taken down rolling options is roughly about $130 million, and that's net of everything. That's the rolling options plus development less then relief overall. So net-net we're about $130 million in, so that's about $380 million just in inventory movement.
We, as I mentioned earlier, $61 million in the debt repurchase, payables about $192 million, and this is all from year-end, again, year-to-date. So that's about the $650 million bridge.
Susan Berliner - Bear Stearns & Co.
That's great. Thanks very much.
Operator
At this time there are no additional questions in queue. I would now like to turn the call back over to Mr. Calvin Boyd for closing remarks.
Calvin Boyd
Thank you, Olnika. Thanks everyone for your participation on the call today. If you have any follow-up questions please feel free to give me a call. Have a great day.
Operator
Ladies and gentlemen this concludes the presentation. You may now disconnect. Thank you and have a good day.
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