Question-and-Answer Session
Operator
Thank you very much sir. (Operator Instruction)
And our first question will come from the line of Dan Binder of Jefferies. Please proceed, sir.
Dan Binder - Jefferies
Hi. Good morning.
Dick Gochnauer
Good morning, Dan.
Dan Binder - Jefferies
I have lots of questions for you. I'll just ask a few and let others get a chance as well.
Dick Gochnauer
Okay.
Dan Binder - Jefferies
First question is to address the WOW-squared, in terms of how much you were able to achieve this year, was it $20 million or was it more? And then going forward you said the, I guess some of these cost saving going to be through somewhat complex process changes. I think in the last year you had some good games out of the catalog production and some distribution efficiencies. I am just kind of curious, what you can share with us in terms of the things that you are going after in the coming year? And any thoughts on how much of that $20 million can fall to bottomline after the investments are needed to get to it?
Dick Gochnauer
Okay. I am going to ask Cody to answer that, but you did see that are our cost basis went down about by 40 basis points in '07 and that was without a whole lot of help on the topline. So that was largely driven by our WOW initiatives but Cody can give you a little more in-depth flavor for the kind of things that drove that in '07, and the kind of area that we're looking for in '08. Cody?
Cody Phipps
Hi, Dan its Cody. Answer to your question it was slightly more than $20 million you mentioned we exceed our goal that we set and we're on that of course for the $100 million over five years and just to remind you this was the first year of our Lean Six Sigma program. And we are pleased with the traction we've got. We were mostly focused on processes here at the FSC that drive wastes both here and into the field. So we did see some nice print reduction costs. We're going continue to focus there.
We also had a big focus on working capital and balance sheet management, so we directed some of our Lean Six Sigma efforts there and got great results. And we're rolling the Lean Six Sigma program to the field as we head into '08. So we'll continue to focus obviously on operating expense, working capital. Print is big driver for us. We will continue our efforts there and we are trying to balance a lot of those initiatives with things that matter to the customer too. We launched some customer engagement research last year and we're right now in the process of balancing our portfolio to deliver both quality and service improvements while hitting our costs in working capital levers as well.
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