Question-and-Answer Session
Operator
(Operator instructions) Your first question comes from the line of Charles Strauzer with CJS Securities. Please proceed.
Charles Strauzer – CJS Securities
Hi, good morning everyone.
Rick Greene
Hi, Charlie, good morning.
Charles Strauzer – CJS Securities
If you could just take a little step back and look at the guidance for the balance of the year and given the Q2 guidance, Terry and Rick and everyone, what has kind of given you the confidence in the back half of the year that you are going to get to the full-year guidance? Give me a little more color on that if you can.
Rick Greene
I think what we tried to do today is – and this is – first of all, we introduced this in the January call. We had basically said that we had expected that we would be making more investments in the beginning of the year and we started our cost reduction program. And we expected that the second half of the year would progress in a better way. And basically, what we believe is and what I have outlined today is that we've got more of our cost reductions coming in the second half of the year. We have got and we have been able to continue to execute and prove that we can get those done. And a lot of the initiatives that we outlined that we have been spending money on and I tried to give a lot of color today on what a lot of those are, are going to be things that are going to be able to help us. Some of it is starting in the second quarter, but more of the ramp happens as you go through the second half of the year. So we have confidence in the EZ Shield program, for example, and we have seen it work in our direct to consumer business, and we believe it can work, and initial results we have seen are very encouraging there. So that is an example of a ramp.
We see the opportunity get stronger in the full color space. The opportunity gets stronger in the payroll services space. Again, we're hitting the mark more with what our customers are needing to grow their businesses and those are – because of that, those are opportunities that we see to be able to get growth. I referenced the new regional financial institution that we won on the check side. We have been working this for awhile, so we had a sense as we put our guidance out at the beginning of the year that this was something that was going to come as the year progressed as well. And that not only helps our check program, as you know, but it also will help our Deluxe Business Advantage Program. So, we're adding to our Safeguard distributors. So there's a lot of things out there right now that are new initiatives and initiatives that we felt we had some confidence in.
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