Question-and-Answer Session
Operator
(Operator Instructions) Your first question comes from the line of Alicia Yap with Citigroup. Please proceed.
Alicia Yap - Citigroup
Good evening. I have a few questions. My first question is that can you actually tell us what is the percentage of your MMO gamers from Sichuan Province? And can you tell us if there is any impact on your Chengdu based studio as well?
Maggie Yun Zhou
Alicia, thanks for your question. Revenue are not counted based on the user base, and under the company disclosure policy, we do not disclose the user base breakdown. But we have already given you guidance which is based on our current operation of our business and also unfortunately studio performance doesn’t [inaudible].
Alicia Yap - Citigroup
Thank you. And my second question is can you give us the update on [Tianxia] Online business model and is that going to use the hybrid model with a combination of subscription base and item sales? And I have a follow-up on that.
Maggie Yun Zhou
You know that Shanda has always listened very closely to the user demands and feedback, so as for the revenue model side, we will adopt a model that is best for the games while at the same time [welcome the other users].
Alicia Yap - Citigroup
So can I ask actually, have you decided on the business model yet as of now?
Maggie Yun Zhou
Currently based on the game’s features and also our operation advertising, we have already said the revenue model and later on as we look forward to [inaudible].
Alicia Yap - Citigroup
Okay --
Maggie Yun Zhou
But currently we [inaudible] disclosure on that.
Alicia Yap - Citigroup
Hello?
Maggie Yun Zhou
Hello? Can you hear me?
Alicia Yap - Citigroup
Yes, can you repeat that, actually? You are breaking up a little bit.
Maggie Yun Zhou
Currently based on the user feedback and also on operation advertising, we have already decided a revenue model but at the current stage, there is no further disclosure on that. But we ensure that the revenue model will best for our users and also very suitable for the games.
Alicia Yap - Citigroup
Okay, and then my next question is regarding your MMO ARPU and APA. Can you actually give us some color on what are the key new games that actually contribute to the growth of the APA and the lower ARPU? Should we expect the trend to continue say if you continue to launch new games in the coming quarters? So according to your experience and the internal tracking, how long does it usually take for a typical gamer to ramp up his or her spending in the new game?
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