Question-and-Answer Session
Operator
The question-and-answer session of this conference call will start any moment. (Operator Instructions). Your first question comes from the line of Heidi Poon with Thomas Weisel Partners. Please proceed with your question.
Heidi Poon - Thomas Weisel Partners
Thanks guys. I would just like to get a little bit more clarity on the Access Noah program, seems like it is getting more traction in terms of signing up new students. But could you give me a better sense of the revenue model of this program? Are we going to be able to see or are you going to breakout revenue related to this program, or is it just the way of thinking of it as another, sort of a more creative marketing program by Noah?
Rick Chen
Hi Heidi, this is Rick. The Access Noah program is really two-fold. One is really the offline part, the other one is the online part. So let me address the offline part first. It is, like you said, a very creative way for us to improve our self-marketing and open up other channels to move our DLD products in other product services on-campus. But also it helps students and teachers to sort of understand our product mix and the depth and the breadth of our content offering. And so, it will eventually help us to improve our offline off-campus sales with our product and services.
So we expect going forward in fiscal 2009, to have a separate line of the revenues generated from the DLD sales, through the Access Noah program. But, keep in mind that we can't sell the products on-campus. So, the sales are generated off-campus through the retail channels. But we are establishing a program that will track the incremental sales results going forward. So that is one part of the Access Noah program.
The other one, like I mentioned on the conference call, is the Access Noah Online Community program. And that is the business that's brand new to us and it's very similar to other social communities that are targeting different demographics. Our demographic is the 5 to 19 crowd. The goal is really is to establish a platform of communication between students, teachers and parents.
And the biggest model behind it is really a combination of lot of online, sort of like advertising, team function like sort of revenue generators. It's really a good combination of all of that. And we believe that we can generate substantial advertising and also e-commerce as well as gain functions like revenues from this online program in the fiscal 2009. And it will have a line item showing the progress from a revenue perspective from the Access Online program. So it's really two-fold.
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