Microsoft is joining forces with supermarket chain Tesco to launch a home video viewing service based on the software giant’s Silverlight platform. From the autumn, UK consumers will be able to buy ?virtual DVDs’ from Tesco stores which they can download from the internet onto their PC.
Besides offering the same video quality and bonus content as physical DVDs, the digital versions will also include extra features such as auto-updated trailers, ringtones and games. Tesco says it is working with a broad range of major movie studios as part of the deal.
?For the first time, consumers will be able to enjoy a DVD equivalent experience with digital movies,? says Tesco entertainment director Rob Salter. ?In the future we expect to offer our customers innovative digital solutions that far exceed the DVD experience and deliver exclusive content, web events and services wherever and whenever they want them.?
StrategyEye's related categories: Online Video, Video Delivery Services
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