Virgin Media has signed a deal with Universal Pictures to launch an on-demand film service in the UK called PictureBox. The service will be available for GBP5 (USD8.27) and will allow Virgin's 3.6m subscribers to access a catalogue of 28 films. The 28 film selection will be refreshed each week with seven new titles added to the line-up every Friday.
PictureBox is already available through BT Vision, Top Up TV and Tiscali. Belinda Menendez, president of Universal's International TV Distribution, says: ?Our reach in the UK has now increased more than fivefold and the service has expanded internationally since [its] initial launch less than three years ago.?
Titles available on PictureBox includeThe Bourne Ultimatum, The Holiday, Children of Men, Scarface and E.T. Most titles will also be available in HD.
StrategyEye's related categories: Online Video, ISPs - Wired, Film Producers, Broadcasters - Cable, Film & TV Distributors
StrategyEye's related companies: Virgin Media, BT, Top Up TV, NBC Universal, Tiscali
