Adgregate signs widget deal with DoubleClick

Online ad firm Adgregate Markets has signed a distribution deal with Google-owned advertising company DoubleClick to make its ShopAds widget available to all of DoubleClick’s advertisers.

Users who want to buy products can click the description button under the ad and click ?add to cart?. Users then pay directly in the widget by entering their credit card information.

Adgregate will share revenue with both DoubleClick and the product retailers. However, the publisher of the ad only gets a share of revenue if the retailer has accepted them as an affiliate publisher.