Sony renews YouTube video deal

Tags: Sony Corp., YouTube Video, YouTube Inc., Video, Video Site, Corporate Communications, Marketing, Sony Music, YouTube, Andrew McDonald, Google Inc.

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2009-02-13 14:55:46.0

YouTube has renegotiated its global licensing deal with Sony Music, allowing the site to continue hosting the major label's music videos.

While the companies are yet to confirm the deal, the new terms are expected to include an upfront payment from YouTube as well as set revenue splits and an agreed minimum payment for each video watched, reports tech blog All Things Digital.

Sony is the first of the four major labels to renegotiate terms with YouTube. The video site is hoping the agreement will pave the way for new deals with Universal and EMI, both of which have contracts up for renewal in the near future.

In December, Warner Music pulled all its music videos from YouTube after failing to reach new licensing terms.

The news comes on the same day that YouTube rolled out a paid-download trial with a selected number of partners, including US universities Stanford, Berkeley and UCLA.

StrategyEye's related categories: Music Labels - Major Labels, Consumer Video

StrategyEye's related companies: Sony Music, Google, YouTube

 

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