Online ad targeting firm Yieldex has raised USD8.5m in a second round of funding led by existing stakeholder Madrona Venture Group. Previous investors Sequal Venture Partners and First Round Capital were joined by Amazon in contributing to the round.
New York-based Yeildex received USD100,000 for winning last year’s Amazon Web Services Start-Up Challenge.
StrategyEye's related categories: Advertising Delivery - Internet, Advertising Tools, Advertising Agencies - Full Service
StrategyEye's related companies: First Round Capital, Sequel Venture Partners, Yieldex, Amazon.com, Madrona Venture Group
